You are correct, most people can't wrap their head around per capita: to avoid that - I simply neglected to use per capita at all. I used the actual numbers of people killed. Volume. Sum. Tallies. Hash marks.
Glad you like the article though. I try to make my materials as informative as possible by both going into the nitty gritty detail and zooming out to examine the big picture.
RE: On the "Upcoming" Race War...