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What happened?
Spring is the threshold of the next academic year. Applicants are preparing for the entrance exams, and universities are starting to accept documents. Together with the British Higher School of Design, we talk about the profession of a marketer and explain why it is in demand and will suit almost anyone with different interests and interests.
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Do you want to say that marketing is a universal option?
Yes, practically - because marketers are needed in every field: every company needs to promote its products, which means that there will be work for enthusiastic technologies, and for those who like sports or fashion (for example, the list can be continued almost forever) .
In addition, there are different directions in marketing, for which different skills and inclinations are required. For example, a person with an analytical mindset will be able to collect and process data and research. A "creative" - the development of strategies, advertising campaigns or product management.
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And what, in fact, are engaged in marketing experts?
They collect data on the behavior and preferences of customers, study sales statistics, conduct research and interview with consumers, come up with strategies for promoting the product. It turns out that the marketer should be able to analyze and invent new, operate with facts and hypotheses. And this requires the development of a rather large range of skills and luggage of special knowledge.
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For example, what knowledge?
A good specialist needs, for example, to own methods of marketing, brand management, understand the basics of economics and finance, and have a basic understanding of the tasks and design possibilities in marketing and advertising. In addition, marketers need a whole set of skills responsible for successful work in the team - the so-called soft skills. For example, the ability to communicate, plan tasks and set goals, use different technologies and tools for work. And also - the ability to motivate others.
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But do you need to learn from a marketer? It seems that such work can be done without special education
There is an opinion that there is no need to study this profession separately. It is believed that almost any specialist can work as a marketer, who understands his field and can come up with how to promote a product. But in fact, this is not entirely true.
The marketer really needs to understand the market on which the company operates. But this is not enough. For example, in the "British" educational program includes a course on consumer behavior, which teaches you to read the motivation and thinking process of different people when choosing a product. In addition, the marketer needs to be able to build strategies, collect and analyze a variety of data using a variety of channels and tools - and this is also better to learn from specialists.
Moreover, those who decide to choose for themselves this profession, it is worth remembering that marketing is developing dynamically, here all the time there are new technologies and tools that need to be able to use. Therefore, even graduating from university is not enough - you will have to study later. But it's better to start with a good base.
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And is not the labor market over-saturated? Why get a profession, if then do not get a job?
In fact, there are a lot of vacancies for marketers, and marketing as a sphere is included in many tops of the most popular professions in Russia and abroad. And it's not surprising: the market is oversaturated with goods, which are becoming more difficult for companies to sell. Therefore, good marketers in the price.
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Well, how to choose a university where to study marketing?
To begin with, it is worth examining the opportunities offered by the program offered by the university. For example, how modern it is and how deeply digital communication and digital marketing are studied there. In addition, it would be well to understand what type of diploma will be awarded and whether it is listed abroad. It is also worthwhile to learn how much attention in the program is paid to practice: creative work and solving cases. Finally, it is necessary to understand whether the university has links with companies that can provide students with the opportunity to test their strength on real projects.
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Does "Britannica" have such programs? What is their feature?
Yes there is! Firstly, the program is entirely in English and is built on the British undergraduate program at the University of Hertfordshire. Accordingly, after graduation, graduates will receive a diploma from this British university and be able to get an international company or enter a foreign university. In addition, the British Higher School of Design has a wide range of relationships with companies, and students after the first courses begin to work on "live" projects and cases for briefing customers from real business.