What is SEO (Search Engine Optimization)?
To first understand SEO, you'll need to know about search engines themselves. The most popular one being Google.com. There are two things that a search engine does: "crawling" and indexing. Crawling is the process of traversing all the links on the web. As these links and websites are being "crawled" upon, they get put into a database. The second part of this process involves "indexing" or ranking these various websites. When you use a search engine such as Google.com, the highest ranked sites get put at the top of your page for a given query/search.
Search engine optimization (SEO) is the process of acknowledging how these search engines operate and optimizing your own website or even blog post to rank higher on these search engine queries. The significance of this is that it drives more traffic to relevant websites and information for the user.
How to apply SEO for yourself
Who can apply SEO and why is this relevant for me? The answer to this question depends on who you are. If you're someone offering SEO services, then you'd probably like to know tips and tricks for optimizing your clients' websites. If you're a blogger, then you'd like to drive more traffic to your page. If you're someone who happened to stumble upon this article, then more knowledge never hurt anyone.
There are many factors and properties that can optimize your own website or blog. A few of these are quality content, friendly interface, and acquiring trust. Specific ways of implementing this involve writing quality content, editing the HTML on your website to have certain key words, and having other websites link to yours,.
I'll be writing more about SEO in the future so stay tuned!