Because BNB is also an ETH fork but maintains the utility, even improves it in some points. It takes some measures about their tokens held, with burns for ex, and other measures in which they re trying to decentralizate it. They show they re worried about this at least. But at the end, when we talk about centralized projects its all a matter of trust. So at the end you must trust Cz. And good point is that behind you have Binance, with the biggest revenue in whole industry. What we have behind Heart? What would stop him from dumping 100% of his coins? What is the utility that will make him survive in the time? They could spend millions every day in marketing, but without utility you can't last long. Days are counted.