This funnel is hands down the best funnel to sell and launch your book. Give away your book and have your customers just pay shipping & handling.Once in the funnel, you are making money on every free book you give away!
This funnel was used to sell 30,000 copies in the first 30 days of Russell Brunson's book Dotcom Secrets all while averaging $32 for every book they gave away and this funnel was then used for Tony Robbins and Dave Asprey's book funnels!
Funnel Steps
Funnel Step #1: The Free Book Offer
1: VIDEO TO EXPLAIN THE BOOK AND THE OFFER
This is an easy sell. Just explain why your book is awesome, and explain how you are giving it away for free. They just need to pay the small S&H fee. This is all about them making micro commitments...
2: TWO STEP ORDER FORM, ADDRESS THEN CREDIT CARD
Without ever reloading the page the customer can enter their shipping address and then on the next step enter in their credit card information.
3: OVERVIEW OF ALL THE BENEFITS OF YOUR BOOK
The core of the page is to explain why the book will help them. Remember to focus on what it will do for THEM, and not all about you. The section on the side is to showcase yourself.
4: TESTIMONIALS & RESULTS YOU GOT YOUR READERS
You need to show off the reviews and results your book has gotten for it's readers. If you have reviews on Amazon, showcase them here! This section is very important, get reviews for your book as soon as you can!
5: CALL TO ACTION BUTTON THAT WILL SCROLL TO ORDER
You will always need to be allowing the visitor to order the book, and having many CTA buttons make it really easy. These buttons will scroll to the top of the page so they can get the book.
6: DETAILED OVERVIEW OF THE TABLE OF CONTENTS
Here you will get a bit more in depth on the different parts of the book. List out things they will learn, challenges they will overcome, and action items they can take once reading the book.
7: SNEAK PREVIEWS WITH PAGE NUMBERS (HUGE !)
Doing a few sneak previews of big benefits they will learn with the page number is a HUGE tactic for conversions. These should be exciting mini-
headlines that get them to buy the book and go to those pages to find out "the five secrets to losing weight"!
Funnel Step #2: The Big Upsell!
1: 'BIG & BOLD' WAIT HEADLINE TO CAPTURE ATTENTION
2: PROGRESS BAR TO SHOW THEY AREN'T FINISHED YET
3: AUTO-PLAY VIDEO TO SELL FULL TRAINING COURSE
This is where you will make money. Once you give away the book, you want to do a 1 click upsell. When they click the button it will automatically charge their card the price of the course.
What to sell? Usually the best upsell for a book is more higher level training, or a membership to get more help. You can do multiple upsells and downsells to maximise the profits from this funnel...
Funnel Step #3: Thank You & Social
1: BIG HEADLINE TO THANK THEM FOR THEIR ORDER
2: PERSONAL VIDEO TO TELL THEM THE NEXT STEPS
3: DIRECT THEM TO READ YOUR BLOG AND CONTENT
4: LIKE & FOLLOW YOU ON FACEBOOK & SOCIAL MEDIA
BONUS: Email Follow Up Series
We have included the BEST sequence of emails to send when someone orders a free book!
This is a proven to convert funnel and is the must use funnel to launch a book, a product line or an entire new business!
