Lead gen can be a tedious process, but it’s an absolutely necessary one for a business that wants to thrive rather than just survive. Your website is your online home and store, and it should be a nexus of conversions – but how can you maximize your results starting today? Here are 5 of the best things that you can start doing today.
One easy and unobtrusive method is to put your CTA right where people are looking, which is typically an F-shape path. Another is to use pop-ups and slide-ins in the right way – not the annoying one which everybody hates. Instead, consider how to make them contextually relevant without obscuring what they are trying to do (full page pop-ups when you’re reading content, you’re barred for life).
A third method that increases your lead gen is to use anchor text and link to older blog posts which align with your gated offers. These are typically banners which offer something free in order to grab an email address, but they can also be anything else that you would like.
On the same note, every time you start a new campaign, be sure to create a launch post and multiple blog posts to support it; this is a great way to create a buzz around the campaign, get people talking about it and most importantly, have it stick in the mind.
Finally, but perhaps most importantly, don’t forget offsite – or in this case, social media. Your audience is chattering away on all the major channels, and they are a great place to build your brand awareness and siphon leads.
Lead gen isn’t sexy, but it’s an essential. If you can stay on top of it, you’ll be in a great position to grow your business and take it to the next level.