The speed of technological change has meant that the digital landscape is now transforming faster than ever. Just compare the internet of 5 years ago with today’s, and you’ll see just how much innovation is transforming this shape. 2018 is already shaping up to be a watershed year, so let’s look at some key trends which are likely to change the way you do business in 2018!
One of the biggest change will be the Internet of Things (IoT). Things being devices connected to the internet, such as your fridge, magically ordering more milk when your current bottle is almost done. There are 8.4 of these devices online now, up by 30% in just a year – now imagine how much it will shoot up in 2018, and what that means for your business.
On the same note, analytics and big data is also exploding. For marketers, this means more information than ever before, and hyper-targeted advertisement and campaigns. New software is enabling people to go deeper than ever before with even the most meager of budgets – and like the IoT, this is expanding rapidly.
Cryptocurrency is also gearing up for a breakthrough year. While Bitcoin when from a couple of thousand dollars up to almost $20,000 in 2017, other cryptos shot up with it. This volatile market space is growing, and with institutional interest developing, cryptocurrency could soon be in everybody’s pocket.
Finally, AI. Once the stuff of futuristic movies, AI is now becoming a staple of everyday life. If you’ve ever spoken with a customer service chatbot, or used Alexa, Siri or any other number of helpful AI, then you’ve already experienced the future… and 2018 promises to make AI an even bigger part of our daily life.
The future is exciting – and it’s all coming next year!