The world today is a tech-savvy one that is hungry for information, and for small business seeking to leverage the power of the internet to market their business, you need to create an expert content marketing presence – even just for SEO, having more content on your site will help people to quickly and easily find you. One study has revealed that 72% doing so have improved their ranking, their traffic, and ultimately their revenues.
Content marketing is one of the best ways to improve your product visibility, particularly if you want to make relevant, quality content. Not only is Google going to reward you, but you’ll find customers also seeing that you are an authority in your area and a trusted source of information.
In short, it’s a win-win situation that is open to even small companies with little to no budget for marketing. So long as you or one of your staff can write, the content is practically free. You can also hire great writers for as little as $5 on sites like Fiverr, making it a no-brainer to get started today.
Before you start though, you’ll need a strong content marketing strategy that outlines your goals. Where are you going to put the content, who is it for, and what is the ultimate aim of your strategy – to get more customers, sell a specific product, drive your sales up, or simply enhance your content portfolio?
By knowing what you want to achieve, it’s a lot easier to set pen to paper and achieve it. Start planning, and write when you have a plan, and you’ll have a masterful strategy that mirrors the best that any expensive agency could give you.