Social media is everywhere, and it is in your business’ best interests to be on it if you want to reach out to your target audience online. That means being on all the big networks and constantly posting great content that makes you visible in your space, as well as providing a platform for leads to contact you.
Now, you may not be able to afford an agency to take care of this sometimes rigorous and demanding task for you, and that’s fine: you can still get great results on your own. First off, I recommend scaling down the networks you will be on to only be on those where you audience is at its most active.
Facebook is a must, as is Twitter – but Pinterest is mostly active with women, making it great for those in a female-related niche, while Insta is very strong on eCom, making it perfect for online stores.
You’ll want to set up a posting strategy that gets you coverage and views every day, while also responding to anyone who spots you and engages. There are a huge amount of tools to help you do this, and many of them are showcased on this website: don’t let your lack of time let you down!
You can also use social media to drive traffic to oyur site and grow your audience, particularly with competitions and freebies. Everyone loves these, and if you can do a good one, you’ll get a lot of attention and traffic.
These are just some basic strategies that you can start using right now to start enjoying the success you deserve. Whatever you do, don’t ignore this beast – it’s the best way forward!