Let’s face it, most people these days live vicariously through their smartphone, and if you’re not on their smartphone, you’re missing out on a lot of marketing opportunities – almost 5 billion of them to be precise. That’s how many people own a mobile device.
SMS is the easiest way to reach out to all of these people or a targeted segment of them, and because people are glued to their phone and check their messages a lot, it’s an easy way to get quick coverage – and the best thing is SMS marketing doesn’t cost a lot, either. You’re essentially opening up a huge new market which few others internet marketers are in, opening a new funnel for all your offers.
First, you’ll want to get people to opt in to getting your messages. The best way to do this is to offer an exclusive incentive that makes them want to do it. Typically, SMS-offers only are a great way to do this. Once you’ve got that opt-in, don’t ruin that by sending them spam: only send great content that is actually valuable to their needs.
You’ll also be able to personalize your message and really get attention, while using shortcodes to send your offers effectively. SMS is also a fluid format, so there’s no harm in adding a sense of urgency by using something as simple as an expiration date. Just don’t forget your call to action, otherwise you may find your campaigns flopping.
Most of all, keep checking your statistics and tweaking your campaigns to ensure that you are on the right track and delivering good information that people are genuinely interested in. By testing and improving, you can keep your marketing on an upward trend for even more success down the line.