Like most marketers, you’re probably on Twitter. Depending on your strategies and success in using the platform, you either love it for its steady stream of leads… or despair of it ever being anything more than a place where carefully-thought out content seemingly goes to die, drowned out in the noise of a billion other tweets.
Yes, it’s disheartening, but have you fear, because Twitter Ads is a great way to make this social media platform work for you, even when it feels like nothing you do is really ever going to work. In fact, Twitter’s Ad system is a pretty dynamic one that sometimes offers even superior results to other social media ad platforms.
One thing I really like is that you only pay when you achieve your marketing objective. If you don’t hit it, then you don’t pay. Compare that to other ad systems and Twitter is already starting to look pretty sweet! Sure, you may still fail, but you’ll keep your cash.
You can also target specific keywords, something that Facebook doesn’t (Facebook only allows for topic targeting). If you know what your keywords are, you can start ultra-targeting it for great results. You can double down on this with Tweet Engager Targeting that lets you reach people who already know you,
Put just these three factors together, and you already have the beginning of a powerful marketing campaign that you can get started on today. Twitter is a tough nut to crack – no doubt about that – but with a little work on a great ad campaign, you’ll see remarkable results that you won’t get anywhere else.