Have you ever heard of basic attention token and their browser the brave browser? well, unlike many of the coins currently circulating through the market basic attention token has created a browser that they use to monetize websites. with this business model, basic attention token is able to provide true value with its platform.
Brave was created in early 2016 by Brendan Eich to help alleviate users from bandwidth sucking advertisements tracker's and pop-ups that plague websites across the internet. This automatic ad blocker makes it so that the browser eliminates the need for any sort of extension and makes it so that your browsing experience is much quicker than its competitors.
The browser is available across all platforms, it is a solid competitor for the giants like safari, google chrome or Firefox. I personally think it might actually be better than those browsers, it's pop up blocker is pretty spot on and the claims of increased speed are verifiable. I also have been able to save about 0.25 megabytes worth of data because I don't have pop-ups when I'm streaming on my cell phone.
Pop-up blockers aside the most interesting thing about the brave browser is the basic attention token that supports the network. It is a ethereum based erc20 token whose goal is to provide advertisers the ability to purchase ad space and use your attention. Kind of like the product that google and facebook offer for their ad space. What makes this cryptocurrency novel is the fact that not only will advertisers have to pay for ads using basic attention token but users will be compensated for viewing ads in basic attention token.
This mind-blowing decision to pay someone for an activity that was initially bothersome fundamentally changes the way digital ads are delivered. The current model depends on third-party tracking services such as browsing history cookies in search queries that are compiled by middlemen and connect advertisers with users. The basic attention token removes this need for third-party tracking a middleman by matching and delivering ads locally from a catalog of available at and offers.
This method of advertisement delivery has its benefits Because it protects your privacy by keeping your browsing history private, without sacrificing accuracy in ad matching for advertisers. This basically means that if you would like pop-ups to appear, register your website and social media account with [Brave](www.brave.com). Users can then decide to give a set amount of basic attention token to the content creators that they frequent the most.
If you're interested in a possibly faster-browsing experience and let's pop-ups then I suggest giving the brave browser a try.
This article was written by @bulma and edited by @flashfiction. This article can be found on PROFITRIBES.
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