I've decided after starting a few successful businesses that I wanted to get into an industry that is tough! I really like to step up my game. Since my wife and I started the first recreational cannabis club in the USA, I'm use to working in industries that are not just competitive, but also ones that don't have the same rules as other businesses.
The diamond jewelry industry is tough! But with the internet, and new ways for consumers to make purchases, it's the dawn of a new area, for all industries. That's one of the reasons I chose this industry . . . The main reason though, is it's interesting, and I believe I can bring lots of value to the industry, as well as to people who are looking to purchase jewelry.
Here's the unboxing of my first order of loose diamonds.