Organizations make new websites every day and market them to find users or customers or whoever the target is.
This isn't that hard. The fact there is crypto involved just adds a tool to gain users.
Being responsible for allocating inflation is how you create holders and value to your currency because the idea is if enough people say it is a currency and holds value... it becomes true. Being responsible for allocating stake does not make it yours, it makes you responsible for allocating it in a manner which brings value to your investment.
Maybe your stake isn't your stake.
This isn't as hard as we are making it.