Its origins date back to 1923, when Walt and Roy Disney, together with animator Ub Iwerks, founded Disney Bros. Studio. In 1925 it is renamed as Walt Disney Studios.
In 1929 the original company changed to Walt Disney Productions, Ltd., forming with other 3: Walt Disney Enterprises, Disney Film Recording Company, and Liled Realty and Investment Company, for September 29, 1938 these companies are merged to create Walt Productions from Disney.
One of Disney's business initiatives involves the sale of its organizational culture, which focuses on providing high-quality customer service. It has Disney University Orlando that gives all hired people a three-day program to prepare the Disney way of doing things. There they learn the history of Disney, its mission and its emphasis on courtesy towards customers to maximize visitor satisfaction. This is very important in the integration and growth strategies, since more than 70% of the people and visited in the park. New employees learn the Disney language, providing visitors with an experience similar to that of a movie, when employees are cast members and while they work they are on the scene and guests are invited.