Market Definition
Chlorella is a close substitute of spirulina and is obtained from green edible algae. It is considered a super food based on its high protein content. It is widely used as a protein supplement for human consumption. Chlorella is known to reduce excess body fat and also helps in boosting up the body’s immune system. High nutritional value and increasing popularity of naturally derived food products and health supplements is driving the global demand for chlorella. Celebrity endorsements and product promotions is playing a vital role in increasing the sale of chlorella on a global level.
Market Scenario
High demand for healthy and naturally derived food products have a positive impact on chlorella market. Rising consumer demand for health supplements and organic food commodities are also influencing the growth of the chlorella market positively. Moreover, shifting consumers food consumption pattern backed up by increasing disposable income is propelling the growth of this market. High consumer end demand is encouraging the players to enter the chlorella market and generate high revenues. Furthermore, high focus on R & D based on the technology strides have a positive impact on this market and has helped in bringing innovations to the existing product line.
Key players are more inclined towards enhancing the production of pure form of chlorella to satiate the growing demand from consumers end. Also, advanced technology is used to enhance the production and processing of chlorella to gain consumers attention towards their product line.
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Intended Audience
• Health supplements manufacturers
• Herbal food and beverages manufacturers
• Retailers, wholesalers
• E-commerce companies
• Traders, importers and exporters
Key Findings
• Consumption of organic chlorella will be growing at a higher rate during the forecast period owing to rising demand for pure and chemical free food products
• Top exporters of chlorella include China, Indonesia, Japan, Korea and U.S.
Segments
• Chlorella has been segmented on the basis of origin, which comprises organic, conventional. Conventional chlorella holds a major share owning to ease in production and lower maintenance cost
• Chlorella has been segmented on the basis of form, which includes powder, liquid, tablet/capsules, others. Among these segments, powder segment dominates the global market based on high shelf life and convenience storage of the product
• Chlorella has been segmented on the basis of application, which comprises food & beverages, pharmaceuticals, animal feed, others. Food and beverages based application holds a major share owning to rising consumers health consciousness and high demand for healthy food products
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Regional Analysis
The global chlorella market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Asia Pacific accounts for the major market share followed by North America. Rising consumption of protein supplements in the countries of these regions is influencing the high production volume of chlorella. Owing to changing food consumption pattern, chlorella market is projected to generate high revenue during the given forecast period.
Furthermore, rising population of health conscious consumers will support the sale of chlorella across the regions during the assessment period. The major importers of chlorella include China, Japan, the U.S., Thailand and Australia.
Key Players
Some of the key players profiled in the global chlorella market are Tianjin Norland Biotech Co., Ltd. (China), Fuqing King Dnarmsa Spirulina Co.,Ltd. (China), Sun Chlorella Corp (Japan), FEMICO (Taiwan), Yaeyama Chlorella (Japan), Kingherbs, Inc. (U.S.), and Vedan Enterprise Corp. (Taiwan)
The global chlorella market is segmented under the following regions
North America
• U.S.
• Canada
• Mexico
Europe
• Germany
• France
• Italy
• Spain
• U.K.
• Rest of Europe
Asia Pacific
• China
• India
• Australia
• Japan
• Rest of Asia Pacific
Rest of the world
• Brazil
• Argentina
• South Africa
• Others
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The report for Global Chlorella Market of Market Research Future comprises of extensive primary research along with the detailed analysis of qualitative as well as quantitative aspects by various industry experts, key opinion leaders to gain the deeper insight of the market and industry performance. The report gives the clear picture of current market scenario which includes historical and projected market size in terms of value and volume, technological advancement, macro economical and governing factors in the market. The report provides details information and strategies of the top key players in the industry. The report also gives a broad study of the different markets segments and regions.
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