Highlights from CMO Disrupt Sydney Event - 21 June 2016 (Part 1 of 3)

I attended CMO Disrupt (#CMOdisrupt) in Sydney, 21st June 2016. It looks at the challenges through the lens of the CMO. The event will showcase the best in technology, innovation and disruption and explore how and why the role of the CMO continues to evolve through the advent of technology.

The content for CMO Disrupt 2016 has been driven by some of Australia’s leading marketing executives through the official Advisory Panel for the event.

1. I will be at #CMOdisrupt Sydney today -  http://CMODisrupt.com.au/Sydney . Looking fwd to gr8 talks by leading #CMOs pic.twitter.com/h4gsjtd6eGMark Vozzo@MarkVozzo·Mon, Jun 20 2016 22:27:22ReplyRetweetFavorite
2. Beautiful venue for #CMOdisrupt - the Art Gallery of NSW. Looking fwd to today's talks by leading CMOs. pic.twitter.com/qr6JpfsSavMark Vozzo@MarkVozzo·Mon, Jun 20 2016 22:56:17ReplyRetweetFavorite
3. Lots of noise when you get lots of senior marketers in one space 😊 #cmodisruptpic.twitter.com/PeXTgtO6LuPaula Rodgers@paularodgers·Mon, Jun 20 2016 22:59:17ReplyRetweetFavorite
4. Nick Dempsey@_nickdempsey@gmc_net at the #cmodisrupt event in Sydney. Let's see what the AU marketing leaders have to share!Mon, Jun 20 2016 23:20:20ReplyRetweetFavorite
5. Looking forward to an exciting line up of speakers including @shoesofprey @Macys@facebook #cmodisrupt pic.twitter.com/wTdjrwaZ0MPaula Rodgers@paularodgers@MarkVozzo··Mon, Jun 20 2016 23:12:55ReplyRetweetFavorite
6. Welcome to CMO Disrupt 2016 #cmodisrupt @TechExecAUpic.twitter.com/XVzWjikMMAPeter Nejaim@pnejaim·Mon, Jun 20 2016 23:24:46ReplyRetweetFavorite
7. Kicking off #CMOdisrupt to a packed keynote room over 200 marketers at @ArtGalleryofNSW pic.twitter.com/gNiCoBWT5mMark Vozzo@MarkVozzo·Mon, Jun 20 2016 23:22:09ReplyRetweetFavorite

09.10 AM – 09.30 AM
OPENING REMARKS FROM FACEBOOK
Jason Juma-Ross, Head of Tech, Entertainment & Communications, Facebook
 https://au.linkedin.com/in/jasonjumaross …
Jason Juma-Ross (@ideasoc) Head of Tech & Entertainment @Facebook

1. Jason Juma-Ross, Facebook's Head of Tech, Entertainment & Communications providing the Opening Remarks #CMODisrupt pic.twitter.com/3k3ck75EjhTechExec.@TechExecAU·Tue, Jun 21 2016 07:50:10ReplyRetweetFavorite
2. Jason Juma-Ross @ideasoc from @facebook on stage at #CMOdisrupt shares mobile adoption. 80% of time in 5 apps pic.twitter.com/TNc8yjMSfmMark Vozzo@MarkVozzo·Mon, Jun 20 2016 23:30:08ReplyRetweetFavorite
3. #cmodisrupt 80% of our time on mobile is spent in just 5 apps pic.twitter.com/yhkL20FcYtPaula Rodgers@paularodgers·Mon, Jun 20 2016 23:26:50ReplyRetweetFavorite
4. Great insights from Facebook via MIT #CMODisrupt @TechExecAUpic.twitter.com/vx3OdAqafMPeter Nejaim@pnejaim·Mon, Jun 20 2016 23:31:37ReplyRetweetFavorite
5. SheridanOrr@SheridanOrrBrain processes images 60k x faster than words- is your #content strategy visual? #cmodisruptMon, Jun 20 2016 23:31:22ReplyRetweetFavorite
6. #cmodisrupt moving from images to #video to #AR - building empathy is key in virtual reality pic.twitter.com/S71RvHZxfRAngela Greenwood@angegreenwood·Mon, Jun 20 2016 23:37:09ReplyRetweetFavorite
7. "Facebook have a saying internally: people not Users" says @ideasoc #cmodisruptpic.twitter.com/IzMDximxkCMark Vozzo@MarkVozzo·Mon, Jun 20 2016 23:33:53ReplyRetweetFavorite
8. The future is virtual reality on social apps...and the most important ability will be empathy. #CMODisrupt Sydney pic.twitter.com/LhLGSr0yKnRay Kloss@ray_kloss@MarkVozzo··Mon, Jun 20 2016 23:38:40ReplyRetweetFavorite
9. SheridanOrr@SheridanOrrVirtuality reality bringing #emotion and empathy to marketing @OcculusFilms thru immersion #cmodisruptMon, Jun 20 2016 23:37:14ReplyRetweetFavorite
10. Facebook is giving back to society. They are developing a solar power aerial vehicle to provide internet to some of the poorest countries.
11. Facebook is invested in getting the poorest online. Thx for sharing @ideasoc from @facebook at #CMOdisrupt pic.twitter.com/izHuIGJeVUMark Vozzo@MarkVozzo·Mon, Jun 20 2016 23:45:09ReplyRetweetFavorite
12. Cambell Holt@CambellHolt90% of people in 48 of worlds #poorest countries have almost no #Internet @ideasoc@facebook #UAV is an astonishing concept #CMODisruptMon, Jun 20 2016 23:47:13ReplyRetweetFavorite
13. When u connect 10 people to internet you raise 1 out of poverty @facebook#cmodisrupt pic.twitter.com/WEENgTH3YZSheridanOrr@SheridanOrr·Mon, Jun 20 2016 23:39:24ReplyRetweetFavorite
14. Amazing #CMOdisrupt : Facebook's solar powered aerial vehicle to deliver internet to the poor. Thx @ideasoc pic.twitter.com/4Z3qJEmGy2Mark Vozzo@MarkVozzo·Mon, Jun 20 2016 23:52:50ReplyRetweetFavorite
15. Here's how Facebook are helping billions get online using solar planes. Thx @ideasoc#cmodisrupt pic.twitter.com/RomyTSdcGxMark Vozzo@MarkVozzo·Tue, Jun 21 2016 00:00:20ReplyRetweetFavorite

09.30 AM – 10.00 AM
AN IDEA BORN BY DESIGN, A DESIGN BORN TO DISRUPT
• Creative aspects of marketing through innovative data driven marketing
• Thinking global: how marketing drove the Shoes of Prey evolution
• Developing a modern day approach to marketing analytics and data insights
• How data driven insights can incubate the next phase of Shoes of Prey’s journey

Joel Pinkham, Director of Analytics, Shoes of Prey
linkedin.com/in/joelpinkham
@joelpinkham Director of Analytics at @shoesofprey

1. Taking to the stage #cmodisrupt is @joelpinkham Director of Analytics @shoesofprey pic.twitter.com/6BKjAaCLcFMark Vozzo@MarkVozzo·Mon, Jun 20 2016 23:49:15ReplyRetweetFavorite
2. "Solve a problem & also make it worth talking about" @shoesofprey #cmodisruptpic.twitter.com/BGX7xNElZ4Paula Rodgers@paularodgers·Mon, Jun 20 2016 23:49:41ReplyRetweetFavorite
3. Jay J Hannant@JayHannantOnline success Shoes of Prey...problem solving on individual design...2 weeks design to customer delivery #CMODisruptMon, Jun 20 2016 23:49:44ReplyRetweetFavorite
4. #cmodisrupt reverse innovation - creating retail environments off the back of ecommerce success @shoesofprey pic.twitter.com/lZJhKRTljyPaula Rodgers@paularodgers@MarkVozzo··Mon, Jun 20 2016 23:54:41ReplyRetweetFavorite
5. David Teuma@dteuma12#cmodisrupt success needs a combination of instinct and data@MarkVozzo·Mon, Jun 20 2016 23:58:50ReplyRetweetFavorite
6. Nice use of data @joelpinkham, @shoesofprey "magic moment" = design 4+ shoes will lead to purchase #cmodisrupt pic.twitter.com/Orl0b50TAxMark Vozzo@MarkVozzo·Tue, Jun 21 2016 00:04:49ReplyRetweetFavorite
7. A lagging metric looks at a timeframe 3 mths after end of campaign. Thx @joelpinkhamfor sharing #cmodisrupt pic.twitter.com/Q1uxDv2HgNMark Vozzo@MarkVozzo·Tue, Jun 21 2016 00:11:05ReplyRetweetFavorite
8. Ray Kloss@ray_klossGreat insight at #CMODisrupt Editorial "how to" content once per week significantly driving revenue.Tue, Jun 21 2016 00:09:37ReplyRetweetFavorite
9. A key to success @shoesofprey is having a central dashboard powered by @LookerData. Thx @joelpinkham #CMOdisrupt pic.twitter.com/Pq02IH2aerMark Vozzo@MarkVozzo·Tue, Jun 21 2016 00:15:35ReplyRetweetFavorite
10. Paula Rodgers@paularodgers"Combing data & creativity is where you get the genius" @joelpinkham from @shoesofprey #cmodisruptMon, Jun 20 2016 23:57:00ReplyRetweetFavorite
11. #cmodisrupt magic happens when #data and #creativity come together pic.twitter.com/lK9sxwuesfAngela Greenwood@angegreenwood·Mon, Jun 20 2016 23:57:05ReplyRetweetFavorite

10.00 AM – 10.40 AM
INTERNATIONAL KEYNOTE: FIRESIDE CHAT WITH MARTINE REARDON
• Exceeding CX and UX through MarTech: Beacon Technology, Live Video streaming and in-store apps
• Today’s multi-platform media landscape and the role of physical stores in the mix
• Brand-building and the value proposition
• Macro trends in the media landscape
• Engaging millennials through innovation and the new technologies winning at retail

Martine Reardon, former CMO, Macy’s (US)
https://www.linkedin.com/in/martine-reardon-232b378 …
@y000m2r former CMO @macys

1. Fireside Chat with one of the World’s Top 10 Most Influential CMOs, Martine Reardin from Macy’s (US) #CMODisrupt pic.twitter.com/cbqmqs4042TechExec.@TechExecAU·Tue, Jun 21 2016 00:25:32ReplyRetweetFavorite
2. Mark Vozzo@MarkVozzoAwesome to have CMO of @Macys on stage for a fireside chat at #CMOdisrupt Sydney. Thx @TechExecAU  https://twitter.com/TechExecAU/status/745049981342584832 …Tue, Jun 21 2016 00:29:55ReplyRetweetFavorite
3. Fireside chat at #CMOdisrupt Sydney with Martine Reardon, CMO of @Macys "a brand for everyone" a 158 yr old brand pic.twitter.com/1UMCFlBDgpMark Vozzo@MarkVozzo·Tue, Jun 21 2016 00:24:40ReplyRetweetFavorite
4. Connie Sellaro@conniesellaro80% of online traffic will be video by 2019 #cmodisruptTue, Jun 21 2016 02:35:05ReplyRetweetFavorite
5. Paula Rodgers@paularodgersDigital marketing provides the insights - Martine Reardon from @Macys. #cmodisruptTue, Jun 21 2016 00:28:21ReplyRetweetFavorite
6. Mark Vozzo@MarkVozzoCMO of @Macys shares that digital media 5 yrs ago it was only 5% of media mix, now it's 38% #CMOdisruptTue, Jun 21 2016 00:27:41ReplyRetweetFavorite
7. Mark Vozzo@MarkVozzoCMO of @Macys talks abt #Digical - the interaction between Digital store and Physical retail stores. They're testing beacons. #CMOdisruptTue, Jun 21 2016 00:33:50ReplyRetweetFavorite
8. Recent resigned Macy CMO Martine Reardon at #CMODisrupt: Millenials are as into physical retail as Boomers. pic.twitter.com/dq3BzFBWh3Ray Kloss@ray_kloss@MarkVozzo··Tue, Jun 21 2016 00:31:58ReplyRetweetFavorite
9. Mark Vozzo@MarkVozzoFormer CMO at @Macys talks abt culture playing a critical role to digital transformation and it starts with the chairman #CMOdisruptTue, Jun 21 2016 00:41:10ReplyRetweetFavorite
10. Martine Reardon (former CMO @Macys) 32yrs in marketing talks abt tech & marketing merging eg. Beacons #CMOdisrupt pic.twitter.com/SvC1wdduIXMark Vozzo@MarkVozzo·Tue, Jun 21 2016 01:03:40ReplyRetweetFavorite
11. Fleur MaxwellGarrett@Fleur_MG#BigData will continue to drive decisions for marketers @Macys #CMOdisruptTue, Jun 21 2016 01:05:31ReplyRetweetFavorite
12. Mark Vozzo@MarkVozzoMartine Reardon (former CMO of @Macys) shares how NSync band (Justin Timberlake was only 19 then) 1st seen on a Macy's Parade #CMOdisruptTue, Jun 21 2016 00:47:59ReplyRetweetFavorite
13. Nick Dempsey@_nickdempseyMartine Reardon's 3 points of future success of @Macys are competitive differentiation, data and personalisation #cmodisrupt @gmc_net@gmc_net·Tue, Jun 21 2016 00:53:24ReplyRetweetFavorite
14. Fantastic insights from @Macys Martine Reardon, one of the world's most influential CMOs, at #CMODisrupt pic.twitter.com/bHbWLwgGMDTechExec.@TechExecAU·Tue, Jun 21 2016 05:00:18ReplyRetweetFavorite
15. Mark Vozzo@MarkVozzo"What's next for Martine Reardon?"she going to travel, time wth friends/fam & giving back (she's on the board of @MakeAWish) #CMOdisruptTue, Jun 21 2016 01:11:51ReplyRetweetFavorite

... to be continued...