Highlights from CMO Disrupt Sydney Event - 21 June 2016 (Part 2 of 3)

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10.40 AM – 11.20 PM (PANEL) FOUNDATIONS FOR DISRUPTION 

Tech and innovation having the most impact – Social Media, Big Data, Real-Time Communication, Cloud, Mobile, and AI
• How CMOs are addressing disruptive forces within their industry
• The CMO of the Future: identifying the skills for future marketing leaders
• The impact of generational change from within and outside the office

Trisca Scott-Branagan, Executive Director, Deakin University @triscasb of @Deakin
Jane Huxley, Managing Director, Pandora @Janehux of @pandora_radio
Jo Kelly, CMO, Ubank  https://nz.linkedin.com/in/jo-kelly-04b2214 … Jo Kelly of @ubank
Amanda McGregor, Director of Marketing, SBS  https://au.linkedin.com/in/amandamcgregor … Amanda McGregor of @SBS
Aaron Michie, Director, Guardian Labs, The Guardian  https://au.linkedin.com/in/aaronmichie … @ordnung Director of @GuardianLabs for @GuardianAus

1. #cmodisrupt panel: @triscasb of @Deakin, @Janehux of @pandora_radio, Jo Kelly @UBank, Amanda McG @SBS & @ordnung pic.twitter.com/ynNTNr7n9wMark Vozzo@MarkVozzo·Tue, Jun 21 2016 01:20:11ReplyRetweetFavorite
   
2. John Treadgold@JohnnytreadgoldAussie #disruptors panel at #cmodisrupt, @UBank @GuardianLabs@pandora_radio @Deakin @SBS. Great cross-section of industries innovating techTue, Jun 21 2016 01:19:27ReplyRetweetFavorite
   
3. The CMO of @pandora_radio @Janehux says "The disruptor needs to keep disrupting them self". Thx Jane #cmodisrupt pic.twitter.com/CEO1dXkJDlMark Vozzo@MarkVozzo·Tue, Jun 21 2016 01:41:45ReplyRetweetFavorite
   
4. #disruption doesn't have to be about technology @UBank #jokelly #cmodisruptpic.twitter.com/SqrT2MswqBFleur MaxwellGarrett@Fleur_MG·Tue, Jun 21 2016 01:26:39ReplyRetweetFavorite
   
5. Mark Vozzo@MarkVozzoNice story of disruption by smaller @UBank by Jo Kelly. They promote "Borrow less. Live more. " it's a self reflection campaign #CMOdisruptTue, Jun 21 2016 01:26:31ReplyRetweetFavorite
   
6. Mark Vozzo@MarkVozzoNice! @Janehux abt the role of CMO - it's changing. Use to be knowing the heart & soul of customers, but the role is much more #CMOdisruptTue, Jun 21 2016 01:33:32ReplyRetweetFavorite
   
7. Conor Donoghue@conorrecruiterProduct cycle has moved from 3 yrs to 2 weeks says Aust MD @pandora_radio#cmodisruptTue, Jun 21 2016 01:36:33ReplyRetweetFavorite
   

MORNING TEA BREAK

11.45 AM – 12.15 PM WELCOME TO THE AGE OF THE CUSTOMER 

The dynamic between businesses and their customers has flipped. Customers buying habits have changed. They are more discriminating, more difficult to acquire… and more difficult to keep. This lively and interactive session will examine the age of the customer and explore how organisations are embracing new and disruptive technologies to better – Identify, Locate, Communicate with clients
• What is the Age of the Customer
• Identify, Locate, Communicate – creating relevant, authentic and meaningful impact
• Go Interactive and Get Personal

Nigel Lester, Managing Director, ANZ, Pitney Bowes  https://au.linkedin.com/in/nigel-lester-2664146 … @lester_nigel of @PitneyBowes

1. Taking to the stage at #CMOdisrupt is Nigel Lester @lester_nigel Managing Director at @PitneyBowes pic.twitter.com/SlDgo3s2fEMark Vozzo@MarkVozzo·Tue, Jun 21 2016 02:22:39ReplyRetweetFavorite
   
2. A nice timeline on the different ages by @lester_nigel of @PitneyBowes at #cmodisrupt pic.twitter.com/pBlZ8NLIuUMark Vozzo@MarkVozzo·Tue, Jun 21 2016 02:26:12ReplyRetweetFavorite
3. Some history on @PitneyBowes: they started in franking machines, now power eBay's shipping algorithm #cmodisrupt pic.twitter.com/4wWZurBZx1Mark Vozzo@MarkVozzo·Tue, Jun 21 2016 02:30:45ReplyRetweetFavorite
   
4. Wow, I didn't realise @PitneyBowes location technology is used by so many businesses. Thx @lester_nigel #cmodisrupt pic.twitter.com/C2zbIKUEsEMark Vozzo@MarkVozzo·Tue, Jun 21 2016 02:34:06ReplyRetweetFavorite
   
5. Interactive Personalized Video at mass market cost by Pitney Bowes #cmodisrupt@TechExecAU pic.twitter.com/R4yvtcx6RhPeter Nejaim@pnejaim@MarkVozzo··Tue, Jun 21 2016 02:37:10ReplyRetweetFavorite
   
6. #cmodisrupt @PitneyBowes : interactive video for "new Telco customers" had improved NPS & reduced call centre costs pic.twitter.com/sn0KPuzSSiMark Vozzo@MarkVozzo·Tue, Jun 21 2016 02:43:45ReplyRetweetFavorite
   

12.25 PM – 12.55 PM LIVING WITH DISRUPTION: MANAGING THE CHANGE TO ENSURE THE BENEFITS
• A look at HCF’s digital transformation project: responding to the customer
• The impact of “going digital” on the business
• Collaboration at the C-Level, CIOs and CMOs working together to effect change
• Engaging internal & external stakeholders to execute and maintain digital innovation

Jenny Williams, CMO, HCF  https://au.linkedin.com/in/jennywilliams … @jennywilliams CMO of @HCFAustralia

1. Taking to the stage is Jenny Williams @jennywilliams CMO of HCF @hcfaustralia & living with disruption #cmodisrupt pic.twitter.com/AQ1Zl8hNOpMark Vozzo@MarkVozzo·Tue, Jun 21 2016 02:52:11ReplyRetweetFavorite
   
2. Digital Transformation at @hcfaustralia involved everyone. Thx @jennywilliams for sharing at #cmodisrupt pic.twitter.com/H7VScC4krkMark Vozzo@MarkVozzo·Tue, Jun 21 2016 03:01:36ReplyRetweetFavorite
   
3. @jennywilliams brilliant presentation of a complete business and marketing transformation - bravo #cmodisrupt pic.twitter.com/FctTgD4GTwAngela Greenwood@angegreenwood·Tue, Jun 21 2016 03:23:33ReplyRetweetFavorite
   
4. Digital Transformation involved setting up war rooms & bringing people together. Thx @jennywilliams #cmodisrupt pic.twitter.com/SOwoTRUgWtMark Vozzo@MarkVozzo·Tue, Jun 21 2016 03:03:00ReplyRetweetFavorite
   
5. Digital Transformation at @hcfaustralia involved analysing all touch points. Thx @jennywilliams #cmodisrupt pic.twitter.com/HrRUb3Gh9jMark Vozzo@MarkVozzo·Tue, Jun 21 2016 03:04:10ReplyRetweetFavorite
   
6. Gr8 presso at #cmodisrupt by @jennywilliams CMO of HCF : insight into customer content strategy development pic.twitter.com/21Ud1sDqNEMark Vozzo@MarkVozzo·Tue, Jun 21 2016 03:13:11ReplyRetweetFavorite
   
7. Love this slide from #cmodisrupt by @jennywilliams CMO of HCF on her 3 C's to success around transformation. pic.twitter.com/yUwOF1nFR6Mark Vozzo@MarkVozzo·Tue, Jun 21 2016 03:15:37ReplyRetweetFavorite
   
8. Inspiring and insightful presentation @jennywilliams at #CMOdisruptpic.twitter.com/M4v40L4KHnKatrina Hamilton@kathamflo·Tue, Jun 21 2016 03:13:16ReplyRetweetFavorite
   
9. HCF's transformation involved everyone. @jennywilliams brought all front line staff together #cmodisrupt pic.twitter.com/a9yyBf5K70Mark Vozzo@MarkVozzo·Tue, Jun 21 2016 03:20:47ReplyRetweetFavorite
   

12.55 PM – 01.05 PM MACHINE LEARNING IN MARKETING: A LOOK AT “CENTAZIO” How organisatoins are using machine learning to track the ROI of marketing spend.

Guido Tapia, Predictive Analytics, Centazio  https://au.linkedin.com/in/guidotapia … @guido_tapia of @PicNetIT

1. Taking to the stage at #CMOdisrupt is @guido_tapia of @PicNetIT talking about #MachineLearning . pic.twitter.com/6cKFBecvItMark Vozzo@MarkVozzo·Tue, Jun 21 2016 03:25:23ReplyRetweetFavorite
   
2. This predictive Analytics engine takes data from marketing & sales then builds out prediction models #cmodisrupt pic.twitter.com/0U0cjGBXYSMark Vozzo@MarkVozzo·Tue, Jun 21 2016 03:31:12ReplyRetweetFavorite
   
3. Summary slide of @guido_tapia of @PicNetIT Predictive Analytics tool called #Centazio #CMOdisrupt pic.twitter.com/lKz9tvoMHfMark Vozzo@MarkVozzo·Tue, Jun 21 2016 03:35:25ReplyRetweetFavorite
   
4. #CMOdisrupt happy to present Centazio at CMO Disrupt Sydney pic.twitter.com/Fi0r7UxGKlPicNet@PicNetIT·Mon, Jun 20 2016 23:22:10ReplyRetweetFavorite

LUNCH BREAK

to be continued....