For Contest organized by OriginalWorks.
Over the past decades, online advertising has always been controlled by very few, large corporations which control what appears on internet platforms, including how and when it does. This is why you always get interrupted by a large banner ad that shows you a dancing potato, and you have to find a tiny ‘x’ at the edge of the banner to get rid of the annoying ad. But nobody cares, they seem to ignore how much we value our internet experiences and our privacy, so, these ads keep showing up indiscriminately.
On a survey of 1055 internet users in the US, UK, Germany and France, conducted by the Hubspot Research team, it was found that video ads, mobile ads, and pop up ads are the most detestable forms of adverts among the respondents, most of whom opined that even though not all ads are bad and irrelevant, online advertisement has gotten more intrusive and disruptive to say the least, and has diminished the level of satiation internet users get from using the internet!
Credit: research.hubspot.com
This is obviously threatening to publishers and advertisers, as users run far away from websites that spam a lot, leaving the publishers with lesser traffic and diminished relevance. There’s therefore a call for a bold, result-oriented strategy that will save the future of online advertisement. And that is where Kind Ads comes to the fore.
You might probably be wondering: What is Kind Ads?
Well, Kind Ads is a block-chain based ad network platform which seeks to maximize advertisers' and publishers' revenue, and maintain users’ favourable internet experience, by cutting out the middlemen. The middlemen here refers to the big shots in the advertising scene (such as Google and Facebook); they establish the terms and conditions that link content creators (publishers) and advertisers. While advertisers actually reach a large part of the market through these middlemen, they pay unreasonably high prices. These big sharks increase the cost of their ads at their own convenience (while pocketing the greater portion of the revenue) and advertisers are left helpless, having no choice but to comply. These middlemen are also responsible for the indiscriminate pop-ups we get, making us scowl in disgust every time we try to open a webpage. Also because most of us have our data sprawled across the internet, these middlemen have unrestricted access to these data, and they exploit this by tracking and placing targeted ads everywhere. Thus, Kind Ads is a way out, because it offers a decentralized platform, stripping off the middlemen’s influences, and offering complete privacy to the end-users through the secured block-chain technology. Their major task is to make the online ad experience more pleasant for everyone.
“At Kind Ads our goal is to make the internet more kind. We are doing this by removing the middle men, which will lead publishers to be compensated fairly and advertisers won't have to pay ridiculous fees. And best of all, you the user will also get a piece of the advertising pie by sharing your data.”
—Neil Patel(one of the top advisors for the Kind Ads project.)
Imagesource: Kind Ads
Hence, Kind Ads puts the power back to our hands. We can choose to share relevant pieces of our data and get rewarded with Kind Ads token at the end of the day. Well briefly, Kind Ads token, known simply as KIND, is an Etherium blockchain-based token which advertisers pay, and which publishers and end-users earn based on certain criteria.
Kind Ads allows publishers to earn up to 85% of all ad dollars while the remaining 15% goes to a reward pool that is meant for end-users and app makers.
This concept is not entirely new to Steemit users.
The Kind Ads platform drops the idea of banner ads, adopting the concepts of push notifications and email marketing, which are highly effective in catering to end-users who are genuinely interested in the product.
By cutting off the middlemen, exorbitant costs of advertising is reduced to the minimum, hence improving the cost-effectiveness for advertisers, profit for publishers and the internet experience of end-users.
By decentralization, the playing ground is almost leveled between big corporations and small and emerging ones, giving smaller platforms the chance to increase their relevance and get rewarded accordingly.
Kind Ads will ultimately change the way companies interact with their potential demographics by fostering a direct, healthy, business-oriented, and result-driven relationships between pillars of online advertisement: advertisers, publishers, app makers, and end-users.
Kind Ads is working hard, clearing the soot off the air, and solving the biggest problems of online advertising.
KIND2018