The most important thing for any business besides creating great products and services, is to communicate with the customers.
There is no better way to know what customers want besides talking. Email is very targeted because it goes directly to the inbox. The open rate will depend on the content and context of your message. This is where an email marketing tool like convertkit comes in handy. You can automate it once a customer has shown interest in the conversation. Following up on communication is important in order to close a sale.
I recommend convertkit because I use it and it’s done well for me so far.
What email marketing tools do you use or recommend?