*Write to a person:
Not masses
To create rapport & personal aura in writing--> a sense of friendliness that can't be beaten
*Create excitement:
Share feeling
Feel what you are trying to convey.
*Get to point:
No complicates, long words or phrase as if writing to a child
There is a child in every reader, speak to that child and you will succeed in communicating with the reader.
When you speak to a child, you speak directly to his unconscious mind;--> hold his attention
