C̲r̲e̲a̲t̲i̲v̲i̲t̲y̲ ̲i̲s̲ ̲a̲ ̲l̲o̲n̲g̲ ̲p̲r̲o̲c̲e̲s̲s̲,̲ ̲n̲o̲t̲ ...