The agreement, which runs through 2023, confirms Nissan as a global sponsor of cricket’s international tournaments, including the ICC Cricket World Cup, ICC Champions Trophy and ICC
The ICC partnership is a significant expansion of Nissan’s ongoing international sports sponsorship strategy. It allows the Japanese carmaker to bring its innovative and fan-focused approach to sport to millions of cricket-lovers around the world.
“Innovation that excites is what Nissan does,” said Roel de Vries, corporate vice president, and global head of marketing and brand strategy for Nissan. “As partners with the ICC we will introduce ways to enrich the experience of cricket fans through our rights with the global Trophy Tour, the International Flag Bearer Program and new live event experiences.
“We’re excited to be part of the global cricketing family and to be involved in some of the world’s most prestigious and popular tournaments. Our aim is to share with cricket fans around the world the excitement of the game and our cars. Both are created by people who have passion for what they do.”
As a global partner, Nissan will have extensive in-venue activation, broadcast and digital rights at all ICC events.
Commenting on the agreement, David Richardson, chief executive officer of the International Cricket Council, said: “The ICC is delighted to welcome Nissan on board as a Global Partner and we look forward to working together for the next eight years to deliver a strong partnership at all ICC global events.