I agree with @outerground as well, plus it will be great advertising just having your business name listed on the exchange. Thats thousands of new eyes your exposed to your name every day. I know lots of people who go to certain stores and buy certain things based on the fact that the get a free meal after a couple or something like that. If you have overstocked items, just increase the amount of points with purchase and they will sell out quicker. Also you can get free stuff from a place without ever having made a purchase there. Imagine eating subs everyday at work, 5 days a week. Then at the end of the year you go get a free tv or something somewhere with all your points that you exchanged from subway to future shop. I see many possibilites, especially hardcore coupon people.
RE: Loyalty on the BlockChain - Giving Loyal Customers the Freedom They Deserve -qiibee