AQER: BRINGING SERVICES WHICH WILL DISRUPT THE CONTENT MARKETPLACE

The way the world is evolving, one can only pause and ponder, taking a good look at the world today and the world 20years ago, the difference is clear; technological advances in the order of the day. This technological advances have given rise to many possibilities and opportunities all in a bid to ensure life is made easy and simple.
With that being said, in the world today, to promote any project is now made easy as it can be done via social media platforms with a great audience. Owing to this possibilities, the content marketplace has grown tremendously making it possible for participants or parties involved to experience an entirely new way of either promoting services (content creators) or getting a product and services promoted (content seekers).

Truth be told, without adequate promotion of products and services, the content seekers will only end up losing their market and as such customers, that is to say, content marketing is very essential while the content creator itself needs to be someone who is trustworthy and reliable.
In addition, a study has it that the global content market is worth billions of US dollars, but this growth is being limited owing to the underlying issues present in this industry as this issue affects all participants of the content marketplace.
In the content marketplace today, content seekers who are also known as brands, editors etc lack the ability to effortlessly select reliable content creators (who are also known as vloggers i.e video bloggers) who have the necessary channel and tools to effectively help promote brands products and services. Even when they find vloggers there is lack of effective tool which can help brands have an overview of the vloggers' number of followers, views etc which is also known as KPI's (Key Performance Indicators). It has also been realised that when brands find it difficult getting the adequate vloggers they tend to leverage top-ranked creators who charge high and might not even be able to adequately promote brands products and services.

Another issue worth taking care of is the presence of agencies who have succeeded in creating a middleman service which charges high too (as high as 50%) thereby causing irregularities in the content marketplace.
These irregularities caused leads to;
a. Lack of transparency in the services they offer as well as unfriendly pay for vloggers' services.
b. Lack of collaborative effort among vloggers.
c. Delayed payment of vloggers services.
d. Lack of transparency in vloggers ownership and distribution of content rights.

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THE WAY OUT: AQER

AQER is the first smart marketplace in the world where content creators and content seekers meet to exchange entertainment rights. AQER means Artificial Intelligence Quotation for Entertainment Rights, from this meaning, one can see that AQER aims to utilize cutting edge technologies to ensure it's content marketplace is reliable; these cutting edge technologies include;
a. Smart contracts,
b. Wallets,
c. Artificial Intelligence algorithm,
d. Blockchain technology.

All these are combined in its marketplace in addition to a unique token which is adequately designed for secure transactions for media services and intellectual property (IP) rights management.

AQER being the way out means that, it offers unique solutions which are adequate enough to solve the issues in the current content marketplace; and to solve this issues AQER smart marketplace needs to be easily accessible first for both brands and vloggers.
Also, to remove any form of manipulation while ensuring a user-friendly platform AQER leverages AI and blockchain, thus with blockchain and as such its smart contracts transparency, accountability and fairness are ensured while with AI, collection and integration of vloggers data from social media platforms (YouTube and Instagram) will be possible.
Therefore, with the collection of data of vloggers made possible, brands will be able to choose the vlogger they want thus contacting them directly and vloggers, on the other hand, are not restricted to participate in contests or campaigns hosted by brands.
Furthermore, to ensure no change in agreement after a deal is struck, AQER will use blockchain technology to record all deals, thus making all deals immutable to corruption.

Why AQER Will Succeed

With the aid of blockchain technology, AI, smart contracts and wallets, AQER will be the first smart marketplace where video content promotion will be managed appropriately, while with blockchain efficient distribution of tokens will be done.

Also on AQER marketplace, brands are at liberty to host a contest while vloggers are free to bid for the contest while managing it till the end. In the same way, associated entertainment rights and payments are done with smart contracts.

CONCLUSION

The team behind AQER aims to create a smart marketplace which will be based on a B2B business solution thus resulting in an ecosystem where different marketplaces can get involved with while utilizing its cutting edge technologies.

As earlier stated, within AQER marketplace is a unique token which is based on Ethereum blockchain thereby granting users or holders access to the AQER platform.
AQER tokens can be used by brands to order a promotional video or host a contest while vloggers use AQER tokens to buy products and services which will help them improve the quality of their video etc.
The AQER token has a total supply of 100,000,000.