Have you ever wished that you could own a toll on the GW Bridge or the Internet? Imagine every one of the millions of cars a day that passes through paying the absurd $15 toll / EZ Pass fee and you received a percentage. Wouldn't that be the ultimate business? Sounds like Binance of the crypto highway generating 1.21 Gigawatts; a road that every investor or trader has to pass through that wants access to the best trading platform and many of the newest coins to market. Binance is a leading trading platform with over 6 million users and growing that generates as much as $5 Billion daily trade volume. Each and every trade generates a trading fee based on the total trade volume just like a toll on the internet.
There are a few key general market trends and specific company advantages that make Binance a likely long term winner.
Macro Trends: Theme - More Users - More Transactions - Larger Trading Volume
#1 The Cryptocurrency market is growing exponentially
#2 Investors want access to ICO's (Over 1000 expected in 2018) and Alt Coins
#3 Cryptocurrency is highly volatile which increases trading
Binance Specific Advantages:
#1 Platform capable of handling 1.4 Million orders per second
#2 Access to most coins prior to other platforms
#3 Lower trading fees - Coin has utility to reduce fees in half
#4 Great customer service
#5 Referral program offering 20% commissions on all trades
#6 Buyback program in the form of a coinburn - Increases price per coin
#7 It's own coin is a currency pair which brings people to the platform for Binance to invest and to use as a currency which increases the amount of BNB traded.
Overall, Binance is the largest exchange by volume traded in the world. It continues to exponentially add new users with its incredible platform, access to most of the new & game changing projects, low trading fees and referral program. Coinbase has recently raised further capital and after its past valuation of $1.6 Billion, it appears to be valued closer to $3.2 Billion with some projections have it skyrocketing to $30 Billion by 2019. It is not out of the realm of possibility that due to Coinbase's low amount of coins offered and limited daily trading volume, Binance could not equal or exceed Coinbase in valuation as time progresses. Once the promotions are gone and the reduction in fees disappears, Binance will be many X multiples of where we are today.
This is not financial advice, but at only $1.3 Billion Market Cap I believe this to be a great long term hold and in full disclosure hold Binance in my portfolio. While everyone is out looking for the WOW project of what could be, BNB is the investment that will be collecting small percentages of every transaction as each Crypto investor rolls by. You might even meet Doc Brown in the future cause "Where we are going we don't need roads" to collect your toll.
To pick up BNB if you are not on Binance, you can use the link: https://www.binance.com/?ref=16733320
See you on the Moon or in the future!
@crytolegendhodl Aka J$
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Twitter @Legendcrypto