As announced, JSECoin launched their AdExchange today, en event I was waiting eagerly for, to be honest. If you don't know what JSECoin is, well, it's a token that you can mine with your browser (kinda like Coinhive, only legit, meaning it's fully Opt-In / Opt-Out). So, as a webmaster, you can put the JSECoin code in your website, and your visitors will mine the token for you while they are staying on your page. The CPU load is smaller than a video ad and the entire process is transparent, meaning the user can fully opt-out from the process.
As part of their roadmap, the guys behind JSECoin released today one of the most interesting concepts behind this, namely the ad exchange. What that means? Well, it means that, if you're hosting the JSECoin in your website, you can opt-in to display ads from third party advertisers. If you want, you can also choose to promote your services in other sites which are hosting the JSECoin code.
The most interesting thing in this entire story is that all happens via the JSECoin token. The advertiser pays for the space in JSECoin, and the publisher receives its gains in JSECoin also. In theory, that should create a lot of demand for the token and it's just one step closer to make JSECoin a contender for services like AdSense.
If you think "a contender for AdSense" is too big of a word, well, among the advertisers listed on the platform are names like eToro, Booking.com or Ali Express.
Below you can get a glimpse of how the ad exchange looks like:
Ads will not start rolling out until next week, all this time being used to tweak the code, give time to advertisers to load their campaigns and to test the entire mechanism.
If you want to know more about JSECoin, you can click here (Disclaimer: that's an affiliate link).
I'm a serial entrepreneur, blogger and ultrarunner. You can find me mainly on my blog at Dragos Roua where I write about productivity, business, relationships and running. Here on Steemit you may stay updated by following me @dragosroua.
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