Credit: Chasing Coins
It seems like nowadays, you see advertisements on every website you visit and every app you use. That makes sense, of course, since companies need to make money and branching out to online and digital media makes sense. Even with that in mind, though, online advertisements can seem a little too invasive, which is why most people just get some sort of ad blocker. There’s a solution for content creators who want a less intrusive experience, and that solution is called Kind Ads.
What Is Kind Ads?
Kind Ads is a decentralized ad platform that not only shows you more relevant advertisements through emails, push notifications, and other means of communication; but also allows publishers to control the ads that show up on their website, while publishers get paid sooner [1].
The Advertiser
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A lot of advertisers have trouble what truly works and what is a waste of time when it comes to placing ads online. Many advertisers often waste money trying to convert new or existing customers, but have no strategy to track, measure, and attribute their conversion funnel [2]. With Kind Ads, these advertisers will be able to connect directly with their target demographic. The advertiser can access a better targeted market at lower costs because of Kind Ads’ blockchain technology.
The Publisher
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The publisher usually doesn’t benefit as much from displaying these ads on their websites. These ads for the most part aren’t relevant to the publisher’s user base, so advertisers don’t have much to gain in that case. Not only that, but publishers often have to wait for months until they get paid by the advertiser. Publishers don’t have to wait that long by using Kind Ads. They also get to bring these more relevant ads to their audiences through push notifications and emails. With Kind Ads, publishers can essentially sell yourself when advertisers bid for your attention.
Conclusion
Kind Ads will make dealing with online advertisements more convenient for everyone involved. Advertisers can reach their target demographic more easily, publishers can get paid faster for displaying ads on their websites, and consumers don’t have to deal with ads that don’t relate to them. Kind Ads’ decentralized network will not only drastically change the way companies reach new and existing customers, but also benefits the publishers who display these ads.
Works Cited
- “Home,” The Leadchain Foundation, 2018. [Online]. Available: https://kindads.io/Home. [Accessed 18 May 2018].
- Young Entrepreneur Council, “The Biggest Problem in Digital Advertising,” Huffington Post, 6 Dec 2017.
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