An interesting phenomenon that has come up in this new year is crypto songs: songs that sing about cryptocurrencies, investment strategies and, of course, the prospect of making quick money. These are quite entertaining for the crypto connoisseur. But the songs also say something about the way in which cryptocurrency is currently being invested.
"Make out of a Hunni 'ne million, I just want to see green / I just go in, if it's worth it, buy me an island in the South Pacific / No fiat money in my pocket, everything on my wallet / They tell of Bubble, but digga we holler / We hodle, we hodle, we hodlen "
This is the hook of Kool Savas from the newly released song this week with the meaningful title "Hodln": 
The new song shows that cryptocurrencies have arrived in mainstream hip-hop. The feature of the rapper Sido and Kool Savas can be heard a number of other well-known German rappers on crypto-invests, such as gynecologist, Manny Marc and Felix Krull. The vocal contribution is garnished by interspersed quotes by TenX founder Julian Hosp, who has a high profile in the crypto community through continuous public relations.
In terms of content, the eight stanzas cover all imaginable aspects that go through the mind of the interested observer on the topic of cryptocurrencies. In addition to numerous allusions to various coins, keywords such as Fork, ICO, Bubble, Referral Link, Wallet and, of course, Blockchain should not be missing. It is played as usual with common stereotypes. Phrases such as "To The Moon" or "Make a few million" stir up the expectations of investors, especially those who have little or no understanding of the technology behind the cryptocurrency use case.
If the song "Hodln" is the first of its kind in German-speaking countries in the current hypes, there are already several comparable songs in Anglo-American that push the acceptance and awareness of cryptocurrencies in society and encourage them to invest in it. A popular and very striking example of the kind of crypto-romance is the song "Lambo Land" of the group teamHODL, which is held in a very similar tenor as the German counterpart:
It gets even crazier when you look at Japan. There has recently been a girl band called Kasotsuka Shojo formed - translates into about "virtual currencies girl". True to their band name, the eight girls each represent a cryptocurrency, alongside Bitcoin including Ethereum, Ripple, Monero and Cardano.
The Girlband already enjoys a high popularity, Japan has been the crypto-currency market since crypto-hostile regulation in China . In terms of content, the girls seem to be moving in a similar direction to the other bands described: their first song is titled "The Moon and Virtual Currencies and Me".
The emergence of cryptocurrency in popular culture mirrors, of course, the increased relevance of the blockchain application in business and society. On the other hand, however, it is also apparent here how the current hype is changing the way in which cryptocurrencies are invested. The focus on fast and easily earned money has long been superimposed on the idea of a decentralized payment system. This explains the increase, but also the high volatility and above all nervousness, which is reflected in the sensitive reactions to external factors. As an example, a line of gynecologist can be seen: "Do not have a plan of cryptography, but cull the coins, kleptomania"