Nobody really likes the spamming ads that keep flooding our browser as we search online so here’s a first of its kind in the cryptocurrency industry as well as the marketing sector. It’s called the “Product-Oriented Token Sale” (POTS) and it’s replacing the old and outdated Initial Coin Offering (ICO).
ICOs are so 2018.
They may have been popular way back then, but they were also somewhat ineffective, lacking transparency and accountability, which led to many people getting scammed by unscrupulous companies. Thus we are much more wary of them today. Remember, in the cryptosphere, which is active 24/7, time moves a lot faster than in the regular “old-school” arena of traditional trading, which is limited to normal working hours. It’s always daylight somewhere on the planet so trading must go on.
Plus who needs a weekend anyway?
And the groundbreaking leader in POTS is a marketing company called WeBuy, the very first on-demand advertising platform. You’ve got to love the constant innovation in the crypto and blockchain sector. Not a day goes by without another invention launched to improve upon an already new and improved model of business or technology. WeBuy is now with us, based on a complex web of what’s known as Buyer Referral Networks (BRN), and it’s going to do away with those bothersome generic ads once and for all.
BRNs are completely created and governed by the users of the service.
Unnecessary third parties are removed in a sense that WeBuy facilitates the connecting of us the buyers with potential sellers without putting themselves in the middle. Besides that, our private information as customers is never actually revealed to the seller or any other data-snooping third parties. This is the privacy that we’ve been looking for online. And best of all, it’s free for the customer. Only the seller pays to purchase ads.
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In this ingenious new concept launched by WeBuy
The customer basically gets to decide when and how the sellers of different products can reach them on-demand. This places the online shopper in the center. It has been shown that all the ads that spam us constantly can actually have the opposite effect of pushing us away from choosing a product. Especially if the ads are not properly targeted in the first place. WeBuy therefore changes the way buyers and sellers communicate by allowing the potential customer to choose which ads they want to see on the WeBuy platform. When you create an account you are given the opportunity to create your own “SellMe” profile where you specify exactly which products or services you might want to buy.
Using the impressive “Geolocation” feature, the customer only gets to see ads from local companies nearby, for products in which they have specifically shown an interest. You get to customise your profile to attract ads for products you are specifically interested in. Besides that, there is no obligation to actually buy any product. Instead potential buyers actually get rewarded in WBY tokens just for being contacted by the seller. This is what you call incentivised shopping.
And it goes further than that.
Even the seller is incentivised and rewarded with a joining grant of $500 worth of WBY tokens when they are invited by the customer to join their BRN. The customer also receives a portion of the fees received for joining, particularly by agreeing to see a specific ad and for agreeing to be reached by a seller. So basically every time a seller is invited to join your BRN and pays for advertising on WeBuy, the person who invited them to their profile page is also rewarded a portion of those fees. This is a win-win scenario which greatly improves and streamlines the entire marketing and online shopping industry.
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Overall this new smart contract model of sharing allows for more targeted advertising, enabling marketers to reach their audience much faster. It does away with those intrusive ads that we don’t like and it trims the marketing budget for companies selling online. This more efficient and streamlined system also removes the non-functioning ICO, with its lack of accountability or transparency and occasional misappropriation of funds.
The WeBuy blockchain is linked to interoperate with the Stellar network
Meaning that it has fast and cheap transactions, where users can verify their transactions via cryptographic key, thus ensuring full control of their privacy. Nobody’s information is ever revealed to any third party with all operational records stored on the decentralised blockchain. WeBuy has just released its first pilot POTS on the Stellar exchange with WBY tokens denominated in Stellar Lumens (XLM) at the initial cost of $0.25 each. The launch of the full version is schedules for Q2 2019, which comes with anti-fraud systems, desktop support and integration with Shopify, WIX and Google Home. WBY tokens are capped at 1 billion in total supply, with 8 million now for sale during stage 1, on the Stellar Decentralised Exchange, purchasable in fiat or crypto.
Basically the tokens will “belong to the public,” so the majority of the WBY currency won’t be controlled by any legal entity. WeBuy aims to be “completely open source”, transparent and to operate autonomously. There will be several token sale events or POTS over time, with funds going to specific projects or tasks in the company, which will need to be completed over a specific timeframe. Investors can thus see if the company is meeting the targets on their roadmap before investing further. This guarantees transparency and proper fund allocation, something not always evident in the old ICO model.
WeBuy has a user-friendly website where they claim to have the goal of being a purely Decentralised Autonomous Corporation (DAC) within three years.
They will certainly be empowering the SME’s (small and medium enterprises) rather than the giant corporations which dominate the sector today. If we got to the LinkedIn profile of the CEO and co-founder Emil Guberman, we can see that he is Israeli with primary experience in the geology sector and a lot of time spent in Russia. Most of the other members of the WeBuy team are Eastern European or Russian. It’s always important to check the strength of the team when considering investing in any new startup.
WeBuy certainly seems to be a valuable concept that improves the space in which it operates with revolutionary design and efficiency. The POTS design looks to be a major improvement on the ICO model and WeBuy is as a positive way to circumvent those bothersome ads spamming our online presence.
Let’s see where this goes.
https://wby.io/?utm_source=coinschedule
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