Advertising without the irritating ads; Kind Ads will show you more relevant ads through channels like email marketing and push notifications so you can browse the web without being bombarded by irrelevant ads.
Website owners, bloggers, and other types of influencers and publishers are often forced to deal with ad networks when monetizing their content. These ad networks will often take most of the revenue, place irrelevant ads on the websites, and become intrusive overtime, diminishing the overall user experience and reach of the website. Even though online advertising isn't much popular, most people will agree that it is what keeps the internet going. It’s much better to see a banner or close a pop-up, than paying for access to unique content or subscription fees. But what if we could make online advertising enjoyable for everyone evolved?
That's where Kind Ads comes in.
Kind Ads is a decentralized ad network platform that aims toward making the online ad experience more pleasant for all those involved, bringing more revenue for publishers with high quality ads, less fees and more effective for advertiers, less intrusive for the users. Kind Ads plans to do this by cutting out the middleman, taking in no fees as a platform whatsoever.
THE ADS ISSUES :
The Kind ads ecosystem comprises of 4 primary players:
1. Users
- Users are individuals that visit publisher sites in search of information
2. Publishers
- Publishers are content creators that manage online destinations for users to acquire information
3. Advertisers
- Business organizations that are willing to exchange capital for the attention of users
4. App patners
- Technology providers that provide publishers with ad serving technology in various formats (push notifications, etc)
1. Users : Users are always being obstructed by annoying and irrelevant ads;
Users information has progressed toward becoming commoditized and is purchased and sold with little respect for protection. While there are directions that give some security, these laws can frequently be difficult to comprehend, and much of the time difficult to really implement.
In that capacity, ethical promoters and distributers have guided far from trading client data - which in turn has brought down the general message quality drastically. Users wind up with a high amount of inadequately focused insignificant messages, and have no chance of getting to find the source where they at first gave their contact data (for example, they end up subscribed to lists they never signed up for because someone sold their email information).
2. Publishers : Publishers find it difficult to make money from their traffic;
The best way in which publishers can drive traffic is by building a following - whether that is by means of email, push warnings, or something else. Publishers additionally know direct that having a direct line of correspondence with an endorser is substantially more important than simply having a guest to a solitary page on their sites. That is the reason such a large number of publishers endeavor to change over guests to subscribers - because in the long run, every subscriber will be worth significantly in excess of an ordinary guest on the grounds that a subscriber has picked in to a direct line of communication.
3. Advertisers : Advertisers can’t access the most effective ad formats at scale;
Most advertisers are forced to rely on banner & display advertising rather than tapping into the effectiveness of
publisher subscriber bases because they have no way of sorting the good from the bad.
By relying on display advertising, the advertiser is monetizing the subscriber base indirectly by paying for traffic, and the publisher can ‘monetize’ their subscriber base by using them to drive traffic. The issue with this model is the advertiser is completely missing out on the benefits of direct subscriber communication, which tends to be dramatically more effective than passive display advertising.
4. App patners : App Partners can’t scale without building a marketplace;
App providers often have to dedicate a large amount of resources towards chasing user, publishers, and advertiser adoption, which in turn slows down development and improvement in the channel itself. As soon as a new channel is seen as having potential, it becomes a race towards widespread adoption. Ultimately, time spent on chasing publisher and advertiser adoption is time not spent on the product itself.
The Kind Ads Solution
The vision of The Leadchain Foundation is to build a better bridge between publishers, advertisers, users, and app providers. Kind Ads has been in development for over a year with a focus on (a) providing a decentralized push notification network and (b) onboarding an engaged set of publishers and advertisers. The Leadchain Foundation believes that push notifications is one of the highest converting ad formats and has the potential to help publishers earn dramatically more income from their content while annoying users less than traditional display and pop-up ads. As a leading sector in developing new digital advertising technologies, the Kind Ads Ecosystem will provide the necessary tools and platform for addressing existing market inefficiencies.
The solutions include ;
- Decentralized quality and reputation score for domains and publishers
- A decentralized network for advertisers to transact with publishers to gain subscriber access
- A tokenized rewards pool
- A global opt-out list for users
- Daily reconciliations and payments
- Empowering small quality publishers
- Multiple High Converting Formats
- No Fees
- The reward pool
Kind Ads Token Flow
The Token Economy
The Kind Ads (KIND) token will be an ERC-20 compliant token built on top of the Ethereum blockchain, defined by an open-source smart contract, and used for transactions in the Kind Ads Ecosystem.
Key Token Functionality
The KIND token is expected to have several key uses:
● Token is exchanged by users in order to opt in and out of the Kind Ads Ecosystem
● Token is used by advertisers to purchase ads from publishers on the network
● Token is used to pay publishers on a daily basis
● Token is allocated to the daily reward pool for publishers, users and app providers.
This is my entry to the kind ads contest by @originalworks, participate by clicking on the Kind ads link.
Kind2018