Figures from the statistical charts and forecasts for 2017 show the shift to the digital advertising environment of businesses, which tend to shift advertising media spending to the Internet environment.
Specifically, 2017 marks the first time that digital advertising spending exceeds spending on television advertising. Data released by Magna, a research division of IPG Mediabrands, totaled $ 209 billion in digital advertising spending globally in 2017, or 41 percent of total advertising spend, overcome 178 billion dollars (35% of the market) spend on television advertising.
Growth in the field of Internet advertising has been driven primarily by social networking and video advertising, such as ads on Facebook and YouTube. Advertising-related growth indicators take place on mobile devices. Meanwhile, the cost of desktop advertising has dropped to nearly 4%. Magna forecasts digital advertising to continue to grow at double digits in 2018 at 13%, or $ 237 billion, while television advertising is up slightly at 2.5% ($ 183 billion). And Magna predicts that by 2020, digital advertising will account for 50 percent of the global advertising market.
However, digital advertising is overrun by middlemen, trackers and fraud. The question is: Is your advertising campaign really effective? High fees for Advertisers are caused by a long value chain involving a variety of intermediaries with a relatively high share in the markup. Media buyers can get kickbacks from ad platforms with their client’s money and pocket the difference without anyone ever knowing. These ad rebates hurt advertisers while the middleman profits billions of dollars a year.
In addition, a scary problem is that your advertising budget may be exhausted within a music node bring name “hackers click”. It means that the opponent is playing bad by using the tool to click on Adwords ads to damage for you and this is also the main cause of the status "many mouse clicks without generating any orders". Many of auto click link tools are shared, it is even considered an indispensable "trick" in online business, especially in highly competitive areas such as real estate, car business, tours, ...
WHAT IS CRYPTOADS MARKETPLACE?
CryptoAds Marketplace is a powerful decentralized marketing and advertising platform built on the Ethereum Blockchain. The CFC company has developed a powerful cloud-based engine that operates internally in the B2C sector. Now it is expanding, being used for growing the B2B market arena. The platform works as an extremely transparent and honest network providing the most secure solutions for major brands.
Others who will make use of platform are digital advertisers, marketers, and content publishers as well as everyday internet users. Anyone who take advantage of the opportunity to exchange cryptocurrency tokens without the need of a typical centralized exchange platform. The ad exchange known as the CryptoAds Marketplace will be able to give advertisers an opportunity to run a variety of various ad units. Also, there is an unlimited number of different ad traffic sources with Artificial Intelligence and Blockchain technologies.
HOW IT WORKS?
- Participation and interaction with other users in platform will require usage of Ethereum-based ERC20 token CryptoAds.
- Advertisers create ad content and media resources to be offered to their target audiences. In exchange for ad space, the Advertisers offer payment in the form of tokens to Publishers. The Advertisers can specify where and how their ads should be delivered, and how much they are willing to pay.
- Publishers agree to display the content produced by the Advertisers on their websites in exchange for token payments. The Publishers can specify criteria for advertisements that they are willing to display, including rates per click and per impression, ad type and genre, price range, duration of display time, etc.
- Consumers get digital content and rewards from Publishers.
- Advertisers get direct attention and engagement from Consumers, experience lower advertising costs and have greater control over their content. Publishers get higher transactional revenue from Advertisers omitting intermediaries with their high margins and non-transparent pricing.
WHO IS BEHIND CRYPTOADS?
The team behind CryptoAds project can be considered an advantage for the project. There are photos and LinkedIn accounts provided next to the members to prove that they are real people, as many suspicious projects refuse to showcase their members. Igor Ryanbenkiy being one of the main investors of the company. Oleksii Vinogradov is the CEO and founder of the platform and has more than 25 years of experience in tech and business. He is the current president and owner of the IXC Softswitch company. He’s the leader of a team of some of the most experience specialists in the industry. The following is the information of some key members. The rest of you can see more details at their official website:
Core team
- Oleksii Vinogradov - Founder, CEO: Serial entrepreneur and investor with twenty-five years of experience. Founder of CFC, Heartln Inc. President/Owner of IXC Softswitch.
- Andriy Mykhailyshyn - CTO: Making innovations & driving company to success.Full Stack Developer / Architect (C/C++, Objective-C, Swift, Java, JavaScript) at CFC, SoftServe, Sigma Software Group.
- Oksana Tsibka - CFO: Experienced Finance Director with a demonstrated history of working in the hospitality industry. Skilled in Negotiation, Budgeting, Business Planning, Hospitality Management, and Managerial Finance. Strong finance professional with a Senior Executive Master of Business Administration (M.B.A.) focused in Business Administration and Management, General from IMI International Management Institute Switzerland.
Advisors
CRYPTOADS ICO
The Pre-SALE of the tokens starts in 30 days. To learn how you can get in on the ICO pre-sale, you can go the company website right now and register to get started. Advertisers should be the first ones to get in on the platform. And if you’re an ad specialist you’ll love the platform because it helps to protect you from fraud. Also, the high fees advertisers usually have to spend, goes completely out the window with the new platform CryptoAds. They cut out the middleman, making it a far more lucrative process than traditional advertising is.
- Token Symbol: CRAD
- Token Pre Sale Starts: May 15, 2018
- Token Sale: June 16 2018
- Token Price: Initial 1$ = 1 CRAD
- Total Supply: 100 Million
- Token Standard: ERC 20
- Soft Cap: none
Token allocation
Funds allocation
CONCLUSION
The industry of global advertising is a massive industry that spends about $270 Billion USD a year. This is a very potential market. If you’re looking for a new platform that is ideal for advertising and runs on blockchain technology, then CryptoAds is for you. It protects the advertisers from fraud and helps to produce more revenue since the middle man is effectively cut out. The project is very well prepared from the technical and business side, with very extensive and transparent whitepapers and roadmap. Transcrypt received a very positive feedback from professional community and high rating from rating agencies. I found this project very excellent, and of course I would invest in it as a small contribution to the project. Join with me!
USEFULL LINKS
Website: https://tokensale.cfc.io/
Whitepaper: https://tokensale.cfc.io/WP_cfc_1EN.pdf
Bitcointalk ANN: https://bitcointalk.org/index.php?topic=3299196.0
Facebook: https://business.facebook.com/CallsFreeCalls
Telegram: https://t.me/cryptoads_marketplace_en
Twitter: https://twitter.com/CallsFreeCalls
Instagram: https://www.instagram.com/tsrpay/
Medium: https://medium.com/@AlexVinogradov4
Author:
Bitcointalk username: kld_hp
Bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=1014734