Neo as many now know is the Chinese blockchain that is similar to ethereum with smart contracts and the ability to launch ICO token sales. It claims a number of other advantages too like being codable in standard languages like Java and being quantum resistant.
Here are the details of the first ICO, Red Pulse, to be launched exclusively on NEO. For those that don't know, an ICO is an initial coin offering (a bit like a seed funding campaign for a new company. The entity raises finance by launching crypto coins which people can invest in. The way ICOs work with ethereum, you send a few ether from a private wallet created on something like myetherwallet (not from an exchange) to an address designated by the ICO. A smart contract ensures the coins are sent back to your address. There are instructions for how to tell the address to accept this other, new coin. When you go into your wallet via my ether wallet, you will see all the ether coins as well as the other coin.
Anyway here are the details of the red pulse ICO:
https://coin.red-pulse.com