Introduction
Blockchain is a decentralized general ledger. It is a computer network that has an identical copy of the database and changes its status (records) to a common agreement based on pure mathematics. All this means that there is no need for any central server or any entity we trust (e.g. central bank, notaries, banks, paypal, etc.). The blockchain is the technological basis for all cryptocurrencies, whether Bitcoin, Ethereum, Hyperledger, etc.
An important part of the blockchain is the smart contracts, a piece of code that is stored in the blockchain network (in each participant's database). It basically defines the conditions to which all parties using the contract agree. Therefore, if the required conditions are met, certain actions are executed. Because the smart contract is stored on all computers on the network, everyone must run it and get the same result. This way users can be sure that the result is correct.
After this brief introduction to the broad topic of Blockchain and Smart Contracts, we can already see that this technology opens many doors to new decentralized businesses and eliminates the need for expensive third parties. Many new companies are now working on this technology, and large companies are testing it in closed networks to collaborate directly with each other without the need for intermediaries. For that reason, there is a lot of projects that are starting to use this new technology. However, not all of them are worth it. We have to read well what each project is dedicated to, what is its whitepaper, its qualified advisors, etc. As I said, blockchain technology has gained popularity due to the hype about cryptocurrencies which has shaken many startups to launch their own cryptocurrencies even without convincing fundamentals. This trend has emerged because new entrants have been more agile in adopting emerging technologies compared to incumbents who are hampered by legacy systems. However, this competitiveness and this advantage enjoyed by the new players may be short-lived, as no economies of scale are taken into account.
Moving to the topic I want to talk you today, the process of collecting email addresses can vary from very basic methods to very sophisticated methods to attract new customers. If sellers buy contact lists, that is clearly the wrong way to build a contact list, it results in unsolicited emails, which are not only prohibited but generate large amounts of emails that are sent to people who do not want that information. The recipients face a big problem with spam. Solving this problem was one of the most difficult IT problems. The most common way to gather simple mailing lists is through the use of public directories. This is not a good option for collecting lists of recipients and, in general, the return on investment of such campaigns by email is very low.
To get good results from email marketing, segmentation and proper segmentation are very important since this isolates only the recipients who may be interested in the content.
For this reason, the project I am going to present you is Emmares, a new cryptocurrency project that is creating a global digital reputation for the content providers of email and its contents. Based on reliable evaluations and quality score, recipients can find the best content based on their interests.
Video Presentation
As I said, Emmares(EMA) (https://emmares.io/) is a project based on blockchain designed to create a new digital channel with the evolution of email marketing to trusted, desired, transparent and searchable media. It is a great opportunity for good content providers to grow their audience through the global reputation system.
The reputation system is based on fair evaluations of the original who are rewarded by the evaluation with EMA tokens. With that, EMMARES is connecting high-quality e-mail content with the interested recipients, promoting a content of better quality, less frequency and a fair evaluation of the content.
Thus, EMMARES brings a new value, a greater audience for marketing professionals by email and less spam with the desired content only for the recipients.
Goals
The main goal of Emmares is to make the world a place free of spam and play a leading role to discover the possibilities of a dynamic content assessment and an intelligent delivery system.
It is about to start a new golden age of email marketing. We want email marketing to represent trust and quality in people's minds.
Ecosystem
| Role | Explanation |
|---|---|
| E-mail marketers | By subscribing to the EMMARES system, email MARKETERS have the opportunity to reach more specific customers who are interested in their content. As they are sending content that is well accepted by their recipients, they have the opportunity to use the EMMARES system to expand their reach and work towards better results and a higher return on investment. They invest in the rewards fund, which is the basis for rewarding EMMARES users (email recipients), who evaluate their content. |
| E-mail recipients | In exchange for evaluating the content they receive from various email sellers (senders), the recipients receive tokens from the rewards fund. For each evaluation, the email recipient (user) receives tokens from the email marketing company whose content was evaluated. |
Benefits
Using the smart services offered by EMMARES, users will finally be able to obtain email marketing content according to their standards and customized for them according to their gender and region. Basically, with EMMARES it has been created a global platform of content providers. reputations The content directory is a directory in which you can search the content directory, which makes the content accessible and transparent through the preview and global evaluation.
Bounty
The project gives the opportunity to earn Emmares tokens performing some social media tasks and doing simple steps from the bounty program explained into their created PDF available in the main Web Page. Here (https://www.emmares.io/bounty.pdf) you can access the link in order to see what are the conditions to become an early EMA contributor and start acquiring tokens.
Doesn't that sound interesting? If you are interested in this airdrop or basically in the ICO, you can read their Whitepaper here (https://emmares.io/whitepaper.pdf). You can also stay tuned in their official Telegram group (https://t.me/emmares). I hope you liked the post and soon I'll send you new ones.
Roadmap
| Date | Events |
|---|---|
| 2008 | ESP provider since. |
| January, 2016 | Development of a new ESP. |
| May, 2017 | Idea of Emmares. |
| July, 2017 | Project and ICO preparation. |
| October, 2017 | Announcement on Blockchain Adria conference. |
| January 16th, 2018 | Official Emmares announcement. |
| February/March, 2018 | Roadshow. |
| March, 2018 | Presale. |
| Q2, Q3, 2018 | ICO. |
| Q2, 2018 | Beta rollout Emmares. |
| Q4, 2018 | Production Emmares and beta smart services. |
| Q1, 2019 | Production smart services. |
| Q2-Q4, 2019 | Globalization. |
Extra details
EMA is an ERC20 Token implemented in the Ethereum blockchain app platform. The Ethereum Contract for EMA Tokens and all other contracts are written in Solidity programming language. All Decentralized EMMARES Marketplace users will collect their EMA in Ethereum Wallet.
Token: EMA
Platform: Ethereum
Type: ERC20
Pre-ICO price: 1 ETH = 6.222 EMA
Price in ICO: 1 ETH = 5.100 EMA
Tokens for sale: 255,000,000
Token Distribution
Advisors
Author Details
Email: adria.parcerisas.albes@gmail.com
Telegram username: @clauming
Bitcointalk username: adriaparcerisas
Bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=1870482
Ethereum address: 0xC6AB45541006D53D31E25b41c7d245c5Ad99BF71