In the past century alone, the communication, marketing and commerce industries have witnessed a sequence of significant shifts spurred by constant advancements in technology. These advancements often up new channels of business opportunities and facilitate easier and faster exchange of goods and services.
Today, we are experiencing a monumental leap into a completely digital world where anything and everything is on the internet! Most people these days can barely survive an hour without being glued to their smartphone screens as it has become crucial in our daily lives for both business and entertainment purposes.
Digital communication today is a must as there are billions of users daily thronging to online chat services and social media platforms and these digital services tend to affect our habits, food preferences, material acquisitions and so much more.
As advertising constantly moves further into the digital space, brands are increasingly depending on “Influencers” , the key opinion leaders, that have become the lifeblood of the social media. This kind of advertising has been aptly termed “influencer marketing”.
These influencers, usually have a massive network of followers ranging from thousands to even millions in some cases. Their ability to affect the choices and capture the interest of their followers lies in the fact that consumers are more willing to buy products used and recommended by people they trust.
CHALLENGES OF INFLUENCER MARKETING
Influencer marketing has no regulatory body set up to check fraud and scams so a brand looking to engage an influencer’s services has no assurance of security but rather make deals on blind trust.
The lack of transparency in influence advertising makes it easy for influencers to get ripped off by opportunist middlemen who end up carting away with a huge percentage of the influencer’s fee.
Influence advertising is also fragmented as there are only a select few mega influencers benefiting from the marketing budgets while millions of micro influencers with untapped potentials are yet to be discovered.
Lastly, there is no scale by which the impact of an influencers campaign can be measured so there is no way of knowing how much value a brand is getting for their money.
Gemstra by utilizing the Blockchain has been designed specifically to solve these problems and position the Influence Advertising market for maximum profitability.
THE ASTRA CONNECTION
The ASTRA API is the platform where all interactions between the brands, businesses and influencers are carried out.
The ASTRA infrastructure is fully powered by the highly scalable Dexon DApp network for a safe decentralized ecosystem where all transactions are carried out in absolute transparency.
Read more about the ASTRA infrastructure here: https://gemstra.com/about#astra
The ASTRA infrastructure has 3 fully developed working modules that collectively analyze, create and execute campaigns.
KNOWY
Knowy is the proprietary review app on the ASTRA platform where legitimate reviews are given by influencers to build up their reputation.
Knowy ensures that all reviews are genuine through a systematic reward system that only distributes the native GEMS tokens to influencers according to their level of their relevance which culminates in higher ratings.
Knowy is available in Alpha on iOs platforms and can be downloaded here: https://testflight.apple.com/join/tGlUqwwz
BOUTIQUES
The boutiques offer influencers the opportunity to open their own “store” where they have the freedom to select the brand and products they want to market.
The boutiques offer so many advantages to both the brand and the influencer.
Because the brands have an assortment of influencers to choose from, they can decide if they want to import their catalogs into an influencer’s store or search for another influencer better suited to their preference.
The boutique also offers the influencer exposure to unlimited projects and freedom to choose what brand to market on their personalized stores.
The influencers also enjoy security as they have full control over all data generated from their activities on the market and can decide to market another brand if a former brand fails to meet expectations.
Get a hands-on experience of the boutique feature here: https://gemstra.com/boutiques
DASH
This is simply the user dashboard where activity can be tracked and monitored in real time. Influencers get to see all customer and transaction data that they have generated, effectively measuring the extent of their influence in the sales campaign.
The brands also get to observe the influencer’s progress first hand and decide how much impact the influencer has on their business.
THE UTILITY OF THE GEMS TOKEN
GEMS is the DRC20-compliant native token of the ASTRA protocol based on the Dexon network.
The GEMS token is the only currency a business can use to purchase reviews on the Astra platform. Businesses will also need GEMS to interact with influencers.
Influencers receive their rewards in GEMS and GEMS are also used in staking for access to platform modules.
GEMS TOKEN DETAILS
TOKEN TICKER SYMBOL: GEMS
TOKEN SUPPLY: 2,000,000,000 GEMS
TOTAL TOKENS ON SALE: 800,000,000 GEMS
TOKEN PRICE: 1 ETH = 10,000 GEMS
TOKENS ON PRESALE: 400,000,000 GEMS
SOFT CAPITALIZATION: 4,000 ETH
HARD CAPITALIZATION: 40,000 ETH
PRESALE: ONGOING
PRESALE DURATION: 15TH APRIL TO 30TH JUNE 2019
Visit https://cobinhood.com/token-offering/project/cfce2335-ca38-4741-9637-cf4fc20b90d1 to take part in the Presale being hosted on Cobinhood.
THE TEAM
In Conclusion
Influencers are crucial to global Community-centric marketing and now more than ever there is a need not just to standardize the process of hiring an influencer but also a level of security that protects the interests of the influencer.
I'm hopeful that Gemstra is a Blockchain project that can spearhead the achievement of this vision because they have a stellar track record in the digital marketing space.
Gemstra has for years been operating the boutique feature of the Astra platform and have a functional reviews systems app like none other on the Blockchain.
The prospects are exciting and I believe Gemstra can deliver.
Get social with the Gemstra team:
Website: https://gemstra.com/
Whitepaper: https://docsend.com/view/xvyqq7a
Medium: https://medium.com/gemstra
Twitter: https://twitter.com/gemstraofficial
Facebook: https://facebook.com/gemstraofficial
Telegram: https://t.me/gemstra
Reddit: https://www.reddit.com/r/Gemstra/
Author’s Bounty0x username: Cryptovixen192