前幾天，@tradealert (Dan) 跟 @deanliu合作跟大家介紹一個新的，即將進行ICO的區塊鏈旅遊評論平台 Futourist。錯過這篇文章的話，可以先去看看。今天，@deanliu則跟熟悉旅遊的 @livinguktaiwan合作，進一步介紹這個平台將如何透過不同類型的項目來運作，及用戶可以如何在平台上交流互動。
Days ago, @tradealert (Dan) and @deanliu collaborate to bring you a review of a coming ICO - Futourist that will be launched on 15th February. In case you miss it, read the review here. Today, @deanliu and @livinguktaiwan, a great travel blogger on Steemit, join force to to bring you another review on this interesting token/platform that will talk more about how users can engage with Futourist and the different types of programs Futourist operate.
簡單來説 Futourist 是一個在"區塊鏈上獎勵用戶的旅遊評論平台"。 跟Tripadvisor最大的分別是，在Futourist上寫評論用戶會有實際的收益，但在Tripadvisor平台上則是沒有的。
Futourist describes themselves as the "Blockchain travel review platform where users get paid". The main difference from say Tripadvisor that many travelers are familiar with, is that you are rewarded when you contribute on Futourist, whereas on Tripadvisor you aren't.
Futourist 的用戶群
要了解Futourist 怎樣運作，首先要了解它的不同用戶群。主要有四種，大部分人都會屬於其中的三種。
Reviewer 評論用戶群
這是寫評論的人。評論的可以是去過的餐廳，住過的旅館，或任何旅遊去過的地方。評論內容可以是一篇文章，照片或視頻也可以。這平台較偏向視頻, 因為可信性較高。跟 Steemit一樣，每篇文章都可以讓其他已在平台上註冊的用戶閱讀及點讚，然後賺取收益。當然文章素質越高，點讚越多，收益也會更高。Curator 點讚用戶群
這跟在Steemit上的 curator一樣, Futourist 的 curator可以從點讚中賺取curation收益。 但從官方發佈的文件裡，找不到curation收益如何計算。例如在Steemit上，一篇文章大約有25%的收益將歸於curators，這部分，Futourist 似乎尚未著墨太多。Consumer 消費者用戶群
評論者及curators 一定要先在Futourist的平台上註冊成為用戶。消費者的用戶群就不一定需要。因為平台是免費公開給任何人使用的。Businesses 商業機構用戶群
他們是Futourist的其中一個主要收入來源。 商業機構會通過平台上的不同管道去推廣他們的產品或服務，吸納顧客。
Futourist Ecosystem
So exactly, how does Furtourist work? Let's start by looking at the users in the ecosystem. There are four types of users and most of us will fall into the first three.
Reviewers
These are people who write a review, it can be about a restaurant they've been to, a hotel they've stayed at, or any locations they've visited etc. The content can be an essay post, photographs or a video. Futourist prefers the latter. Like Steemit, the post will be read and reviewed by all other registered users on the platform and rewarded accordingly. Obviously, the better the quality, the more upvotes you get and hence higher rewards._Curators
They are the same as the curators on Steemit, they can upvote or downvote a review, and get curation rewards. However I can't seem to find out what the curation rewards are, eg on Steemit there is a 75/25 split.Consumer
You must be registered on Futourist to be a reviewer or curator, but anyone can access the content on the platform without registering and read the reviews.Businesses
They are one of the main source of financial input to the platform and their aim is to promote their business by incentivising users to create quality reviews for their services.
Contest 比賽
Futourist 其中一個主要的特色是舉辦比賽。一般是由平台本身或以上提到的商業機構舉辦。比賽會有限定的時間，加一個特定的題目或地點，而且會預設一個獎勵額，分給所有參賽的評論用戶及curators。
例如，Futourist現在就正在舉行一個比賽來推廣行銷這個項目。 比賽為期兩個月，到3月15日截止。 獎勵額有五百萬FTR， 相等於貨幣總流量的0.5%。 參賽者在Futourist 的平台上登入後，把創作的推廣文章連結投入比賽的界面上就可以。而這個文章是可以在任何其他內容平台，例如Steemit, Wordpress, Reddit, Medium 等上面發佈。所有的參賽作品都會有專人審核，來決定作品的四個不同獎勵級別，包括：
- 不被接納 - 0 FTR
- 讚文章2000 FTR
- 超讚文章6000 FTR
- 🦄 內部推薦 🦄 - 25.000 FTR
除了Futourist之外，其他的商業機構也會在這裡舉辦比賽，推廣他們的服務及產品。例如一家啤酒公司可能會預設十萬FTR的獎勵額， 舉辦一個"在柏林市喝某啤酒的最佳漢堡店"。 評論用戶若想參加比賽，可以光顧柏林市內有售賣某啤酒的漢堡店， 然後寫評論來賺取收益。 這樣啤酒公司跟漢堡店不單止會得到很多誠實的評論，及有關他們產品及服務的回應，而且可以有助增加營業額。
Contests
One main feature of Futourist is the concept of Contests. These are " a time-limited content-driven campaign created either by the Futourist platform itself or businesses participating in the ecosystem." Each contest last for a set duration, has a specific title and/or location, and a fixed reward pool that will be distributed to the reviewers and curators.
For example, at the moment Futourist are running a contest to promote awareness about the project. The contest started on 15th Jan and will run till 15th March. It has a reward pool of 5 million FTR tokens which is 0.5% of the total supply. Users must log onto Futourists and enter the link of their post to the contest page. The post could have been issued on any platform such as Steemit, Wordpress, Reddit, Medium etc... All the post will then be checked and rewarded in 4 ways
- Not approved (scams, fakes) - 0 FTR
- Good post - 2000 FTR
- Great post - 6000 FTR
- 🦄 Staff pick 🦄 - 25.000 FTR
Apart from Futourist, businesses may also run contests to promote their services. For example, a beer company may run a contest called "The best burger places in Berlin that serve Heineken" and allocate 100 thousand FTR tokens to the reward pool. This will incentivise reviewers to visit different burger joints in Berlin that serves Heineken and write a review for which they will get rewards. The beer company and the burger joints not only get additional business, but also lots of reviews and feedback.
Other Rewards 其他獎勵項目
除了參加比賽外，用戶平時也可以在平台上發佈評論文章，或及閱讀點贊其他用戶的文章賺取收益。但這些收益會比參加比賽的收益較為低。
如果你是Telegram用戶，加入他們的群組會就有300FTR，連結在這裏。 喔！我是不是還沒告訴你，一個 FTR的定價是0.016歐元？加入他們的群組就可以賺取將近6美金喔！ 其他可以賺取收益的方法，包括用電郵登記訂閱通訊，在BitcoinTalk的簽名檔部份加上Futourist的資料， 在Youtube上發佈視頻推廣他們的項目，和在臉書及Twitter上追蹤他們。詳細資料可以閱讀這個文章。
最後有一個項目我們覺得很不錯，想在這裏向大家推介，名為"附近的優惠"。 商業機構另一個吸引顧客的渠道，是在平台上提供特別的優惠給用戶。用戶外出時，可以通過手機app 看看附近有沒有優惠，符合心意的話，只要在 app裡用已賺取的 token去換取，然後直接到商店享用服務就可以。 我們覺得這一個項目，對於不想作虛擬貨幣買賣的朋友，或者想偶爾用已賺取的零用錢來享受優惠用餐或服務的朋友，是再適合不過了！
今天介紹Futourist 的平台到此為止，白皮書裏還有很多其他資料我們正在研究。如果找到另外一些我們覺得有用的資料，會再向大家報告的！
Other Rewards
Apart from participating in contests, one can earn rewards from contributing to the platform through writing and curating reviews in the normal manner. However, the rewards here as less than those from the contest.
If you are on Telegram, you will get 300 FTR by joining their group. Here's the link. By the way, did we tell you that 1 FTR is set at Euro 0.016 so just by joining the Telegram group you will have earned nearly USD $6. You can also earn stakes through other ways such as subscribing to their newsletter, changing your BitcoinTalk profile signature, posting on Youtube, and following them on Facebook and Twitter. Details can be found here.
There's one last feature that we want to talk about and is one that we quite like, called Nearby Offers. Businesses on the platform will post offers that users can buy with the tokens they have earned. Users can check if there are any available offers nearby, pay through the app and then just turn up to the business to enjoy the service. This is great for users who don't trade or are looking to use the rewards for a great meal or service offer.
That's the end of our review on Futourist today. We are still going through the White paper which can be found here, so if we've come up with anything else interesting, we'll let you know.
