Google & Facebook Have COMPLETELY Taken Over the Digital Ad Industry and still publishers, advertisers, and users are not being compensated fairly. As a matter of fact there is some downright fraudulent stuff happening with middlemen and third parties where billions are being lost.
The entire advertising ecosystem - if we’re going to call it that, is a 600 BILLION DOLLAR GLOBAL MARKET and BasicAttentionToken (BAT) has developed a method of giving some of that money back to the Publishers and viewers through assessing the users attention, focus and engagement on the blockchain. Hey look, Im no financial advisor so do your own research (DYOR). As for me, this is a no brainer, in a year I’m certainly not going to be asking myself why the hell I didn’t jump in at the beginning. I’ve been loading the cannons since the beginning and will continue to. Its a long HODL but the (BAT) is quite possibly one of the biggest sleepers I know of. The way I see it...
