Why are centralized social media and search engine platforms all panicky about the potential of the blockchain revolution?
And they have effected a big price crash of cryptos of late, though the market is stoically holding on.
Well, the answer is simple.
Blockchain tries to liberalize information and create consensus about how that information is shared. It gives the power back to us, the content creators.
And this has not manifested better than with the coming of the Global Growth Officer, Merculet!
So how is Merculet poised to disrupt the internet and create value for global businesses while at it?
Let us find out!
What is wrong with the status quo?
In fact, Tim Bernes-Lee, the inventor of the internet, lamented recently that social media is too powerful, and that the internet is under threat due to its current misuse.
The truth is that Social Media platforms and search engines are currently milking data from all of us and selling it to global businesses for billions of dollars. We don’t get to see a penny after all the hard work.
Terrorists have weaponized the internet.
Mainstream media houses have created and propagated fake news that has derailed democratic elections even in America.
But Tim did not intend for the internet to be used that way.
In fact, he wanted the internet to have equitable and fair access. He says that urgent action is needed to save the internet from imminent collapse or from threatening peace and tranquillity.
Who are the real champions of the internet?
As it is today, most of the information on the internet is user-generated. What has been happening is that a few centralized organizations have simply taken the information from everyone for free, and sold it to global enterprises, with nothing reverting to the creators of the information.
Merculet is among the first initiatives that seek to overturn this, and in a disruptive and innovative way...
What is Merculet?
After working in Silicon Valley at HP and various other organizations, Ivan Jiang, popularly known as the “Reid Hoffman of China,” realized how blockchain could disrupt the internet through the value-based content exchange.
Based on blockchain technology he created Merculet intent on changing the internet from an information-based tool to a value based tool.
And to do this, he sought the help of an amazing array of talent and experience, working with former executives from Alibaba, HP, NetEase and SAP. They are Chinese Tech luminaries like Shengjun Zhan, Bo Gao and Xiangbin Wu among others.
They want to accomplish this in a stupendous yet ingenious way…
Solutions Provided by Merculet
Merculet promises to manifest itself in our lives in two short years. And they have created a clear roadmap that includes a few key features that address the pains with the current information based platforms.
Evaluating and Tokenizing User Attention
An algorithmic code known as the User Attention Value Assessment System has been created to assist businesses to gauge the value of a user's attention and reward it accordingly using a User Attention Token.
Each business could opt to have its User Attention token, which is not tradable at the open token markets but can be used within the business' ecosystem.
Now your likes, photos, reviews and comments will be rewarded by whatever platform you are using, and we will get to share our information with each other based on value-based systems that are cheap and affordable to advertisers.
And the fees will be shared by all of us who voluntarily choose to participate in an ecosystem.
The Merculet Attention Value Network
Working more as a public chain, the value network will enable enterprises to access information about users and the attention they are giving to their products, also known as attention genesis.
Multi-layer Architecture Model
Merculet will allow for a multi-chain, multi-asset, multi-level interaction of enterprises and users to quantify the quality of attention given by users to value, and harness mass adoption of different enterprises and individuals.
Open Content Platform
Through consensus rewarded using tokens, Merculet has built a public platform that encourages all the users in the ecosystem to activelyparticipate and promote global content through scientifically sound reward systems and value-based approach.
The MVP Token
The blockchain will be fuelled by the MVP token which is available through a private and a public sale.
ICO Detail
Roadmap
Final Thoughts
The Content Sheriff is in town!
His name is Merculet, and he is the blockchain that promises to ensure that all content is shared equitably and that token appreciation is now literary a reality to users as well as global businesses.
Through the use of the User Attention Value based system, information will be turned into a tool for business, and the rewards thus generated will be shared by the users of the ecosystem.
It will be interesting to see centralized social media businesses respond to this, but that is what the blockchain does.
It promises to disrupt!
Website
Whitepaper
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Written by : https://bitcointalk.org/index.php?action=profile;u=1091429