A Brief Overview Of: BAT
What is BAT?
BAT stands for Basic Attention Token and it is based upon the Ethereum blockchain. This decentralized ecosystem aims to revolutionize the way online advertisements function. In essence, the trinity revolves around the users, publishers and advertisers. In the current system all three are impacted negatively: users are abused, publishers are hurting and advertisers are losing. With users having their privacy breached, whilst getting data charges for adverts they don’t want, big companies like Google taking the majority of publisher profits, and advertising getting ignored, the system needs a shake up.
The BAT token blockchain, alongside the Brave browser ecosystem, aims to combat this by providing users and publishers a reward for user attention, whilst giving advertisers far better targeting and a higher ROI. This project is being led by Brendan Eich, creator of JavaScript and co-founder of Mozilla. BAT is currently ranked 53 by market-cap with a price of $0.49 and a circulating supply of 1,000,000,000 BAT.
What are the benefits of using BAT?
- Brendan Eich is a huge figure in the tech industry
- Brave Browser already implemented and performs well
- Estimated $335.5 billion online advertisement market by 2020
- Large publishers such as Wikihow have signed up
What are the disadvantages of using BAT?
- Publishers require an Uphold account
- BAT paid private adverts not released yet
- Facebook & Google could be difficult competitors
Should you invest in BAT?
BAT, in my opinion, is an absolute steal at its current price of $0.49 and I see this potentially seeing exponential growth into 2018 and 2019. Even if BAT were only able to penetrate 20% of the online advertisement market by 2020, it’d still have a market-cap of approximately $60,000,000,000. That alone would be a 120x gain from current values. More importantly, I believe in the team behind the project, with a big name such as Brendan Eich on board, I’m genuinely surprised the market-cap isn’t already higher.
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DISCLAIMER: This is NOT financial advice. The cryptocurrency market is volatile and you are at risk of losing your money. Only invest what you can afford to lose.
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