They participate in an event,they loose the competition,the price of the coin goes very low(almost bottom),so that a very big group which is engaged with the company could get in at the bottom,now again they have an event,most investors won't even bother because they panic sold their previous investments in loss.
There is high chance they will win,as the price went low and the whales got/will get in and then they win the even and the price rises way beyond the previous ATH(All Time High). DO YOU NOW UNDERSTAND THE GAME NOW
