If your investing long term it pays to do the research and read the white papers . Also think in 5 - 10 years time. Will this coin be a gimmick that sounded cool or will it have real utility?
Think of the IT boom in the 2000s. A lot of companies came up with ideas that sounded good at the time but when the crash happened, all the gimmicky companies faded.
RE: Common Crypto Investing "Strategies" for Altcoins and Why People Love The Simplicity of Them