If a packet says "This is not food, do not consume", then you shouldn't tell others it is delicious food. It's misleading. Whether you choose to eat it yourself would be your choice as nobody misled you.
Whilst these tokens have a potential utility value - as spelled out in the white paper, I personally find that use to be quite limited.
There could be future downwards pressure on the price. Please have a look at the bottom of page 89 of the white paper. It looks to me like their plan is for the main source of revenue for the next four years to be selling more tokens, plus an acquisition they hope to make. Selling more tokens would be new supply. Personally I am not very keen on new supply coming into the market as it can depress the price - if there is one.
The thing affecting ICOs at the moment is speculation. Many people are investing in tokens blindly, a bit like lottery tickets. You might get lucky. Maybe so many people wanted to buy in the ICO, that they could not get all they wanted. Then they may try to buy more at a higher price. Maybe...
In this case, another thing that I don't like, is that as soon as they reached the cap they invoked the stretch, i.e. selling more coins, than the original plan.
What would I call it, instead of investing? - "fun". You could try to put together a collection of 50 euros worth of every ICO ever issued and keep or sell the collection.
NXT was, according to the white paper, designed to be 100% a cryptocurrency, and with a wide range of functions. That's why it has done so well.
This ICO, has much more limited use.
RE: DOMRAIDER ICO