I try to remember that it's easy to feel like everybody is on to something due to the echo-chamber nature of the internet. We spend our time reading about things that interest us, and we're connected directly to other people who are just as interested. Those other 100 people can feel like a lot, but there's billions of people on the planet!
With crypto, try walking down the street and asking someone what they think of cryptocurrency - they might know Bitcoin, but will also probably tell you they heard it's a scam or it's really risky or it's gambling. So while we are immersed and constantly talking about the tech and potential applications and hundreds of different coins, we are still a select few.
Early adoption is the same small communities, the same limited number of websites, the mention of one or two products occasionally on the news, and the uncertainty and excitement of not really knowing what lies ahead.
Our echo chambers are still small and limited - soon they will grow, but for now we have to be patient, and listen.