Image source: images.google.com
After Facebook has already completely banned or discontinued advertising for cryptocurrencies, another Internet giant is now catching up with Google. However, the new changes should not come into force immediately, but only in June of this year.
At the launch of the annual "Bad Ad" report, it was announced that there will be a change to the justifications for advertising in the financial sector. These include a whole range of topics, including cryptocurrencies. The message says:
Ads for aggregators and affiliates for the following will no longer be allowed to serve:
- Contracts for Difference
- Rolling spot forex
- Financial spread betting
- Binary options and synonymous products
- Cryptocurrencies and related content.
According to the message no more advertising, which in a broader sense has to do with cryptocurrencies thematically. This includes the application for cryptoexchanges, ICOs and wallet providers.
Nevertheless, it should be possible for advertisers to obtain certification for advertising in these areas if certain guidelines are adhered to. The update will be rolled out at the beginning of June.
According to Google, the reason for this step is the protection of the users themselves and the guarantee of a perfect web experience for all users. These measures are necessary because they are also a very sensitive area.
