Anyone who has spent a considerable amount of time on the internet has probably been tempted to participate in a paid survey. While the integrity of these sites that promise big earnings overnight is questionable, the fact remains that businesses will pay good money to connect with their customers and hear their opinion.

Enter TrueReply, a blockchain startup that brings transparency to the paid survey industry via Ethereum smart contracts.

Developed by CEO Jose Cotto, TrueReply connects brands with their customers, creating a gig-marketplace of paid surveys built on the Ethereum blockchain. By using Amazon's Alexa device, TrueReply makes it easy to earn cryptocurrency from the comfort of your own home.

How the system works

Brands purchase TrueReply's cryptocurrency, dubbed "TrueCoin," and use it to pay users to participate in their surveys. Because the surveys are executed via Ethereum smart contracts, users don't have to worry that they won't be getting paid for their contribution.

The TrueReply platform was originally developed as a testing platform for English fluency in telephone-bsaed customer support roles. Their whitepaper explains it best:

For about eight years, True Reply was a research project in how to analyze voice-based feedback and audio recordings for rating & analysis. We took that research and applied it to the True Reply platform for intelligent, automated voice-based surveying. Today, anyone can configure and launch a survey within minutes via True Reply. Participants can call into a toll-free number or use any Amazon Alexa-powered device to hear questions and provide answers. True Reply takes the responses from participants and creates a fully indexed, open-searchable database that is accessible via a simple user dashboard. Multi-layered insights make reporting and researching against survey outcomes simple and actionable.

Their TrueReply Skill has already been approved by Amazon and is live right now. Not only that, but their pre-ICO was massively successful - hitting their hard cap of over $16M in just over 30 days.

With their public sale starting on March 1st, TrueReply's fully-working platform, experienced leadership and enthusiastic reception by investors all point to the company hitting the ground running.

If you want to learn more about TrueReply, head over to their website.

You can also join their Telegram chat.

To participate in the ICO (March 1st), go to their token sale page.