Hello,
Programmatic Advertising : -
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Programmatic advertising is an algorithm-driven targeting of add tasks to the particular or targeted audiences. AT present time programmatic advertising is presented on the desktops, by 2020 programmatic advertising can be placed on video and mobile.
In the recent times advertisers are gradually accepting the programmatic add-buying and add-selling tools. The main goal of the AdHive team is to make this AdHive platform a programmatic native video advertising environment created on influencer marketing channels.
Advantages of Programmatic Advertising : -
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->Programmatic advertising will lead the greater add campaign control.
->Programmatic advertising provides a maximum targeted audience.
->Programmatic advertising provides the flexibility of greater add campaign.
->Programmatic advertising is highly automated.
->Programmatic advertising is a faster ads campaign setup.
->By using Programmatic advertising, add can be easily and quickly launched.
->By using Programmatic advertising, advertiser can get the better campaign report.
->By using Programmatic advertising, lower media unit cost.
AdHive Project : -
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There are a number of influencers globally, but the advertisers are working with a limited number of influencers because of the lack of transparency. AdHive team for the first time in the advertising industry, created a decentralized network of influencers who follow the rules and regulations of the platform.
AdHive platform is built on the core technologies like artificial intelligence and blockchain technology. The core technologies of the platform make the influencers to combine to form a big virtual TV, where the advertiser can reach the maximum number of the specific audience which is not possible by the regular TV channels.
AdHive platform is designed in such a way that, platform will gather the advertisers and the influencers where a thousands of small influencers will be working as one channel. Artificial Intelligence helps the bloggers to regulate the execution of the add tasks and coming to the blockchain technology enables the advertiser to a secured, transparent and cost-effective environment.
The main advantage of the AdHive platform over the current advertising system is it will reduce waste of time for peer to peer communication of both the advertiser and the influencer. This part will be done by the platform for both of them therefore there will be no time wasted for negotiations between advertiser and the influencer.
AdHive Project Advantages to Advertiser : -
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->Advertiser need to choose only the targeted audience rest will be taken care by the AdHive platform.
->No direct communication between the advertiser and the influencer.
->Payments to the influencers will be released when artificial intelligence modules confirm that the work is done properly.
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@yuvadeep