A CryptoStandard Score of 5.0 and a Negative+ outlook are assigned to Kript (ICO started on 9 March, 2018).
Kript aims at simplifying the crypto investments to solve the pain point of investors lacking experience in the crypto market. However, the competition is fierce with well-established investment platforms and other similar ICOs. Our team is not confident in Kript’s capability in attracting a large number of users, especially expert investors in cryptocurrency, as partly evidenced by its lackluster community momentum.
Kript is a mobile application for crypto asset investment, offering advisory services, crowd forecasts and social trading, and buying and selling of cryptocurrencies.
The analysis is based on our rigorous CryptoStandard Score model which is supported by over 80 parameters. The distribution of the score and the explanation are shown below:
Idea
Kript has a clear goal of simplifying the crypto investments by providing a suite of services, which can address amateur investors’ concern over trading cryptocurrencies due to their complexity. However, Kript does not seem to have a principal focus as to the functions it wants to prioritize or position itself through. Kript also fails to show how the use of blockchain technology can help itself triumph over its competitors.
Competitiveness
Numerous competitors can be found in the space of crypto investment, for both traditional and blockchain-enabled platforms. The strength of Kript seems to lie in its crypto investment forecasts and advisory function. However, our team believes Kript has not explained enough to convince potential investors why its services are superior to the others.
ICO
The large percentage of tokens held by founders and employees of Kript, coupled with an unknown lock-up period, may create a grave risk for its future token holders. Not mentioning the treatment of unsold tokens may likely create additional worry.
Team
The team is composed of people with business, blockchain and startup backgrounds. However, the lack of a Telegram group, the usual communication channel between founders and investors, will greatly impede the engagement of investors who are potentially the end users as well. The advisors as mentioned by Kript have not declared their connection with Kript, despite their valuable experience in various fields.
Community
The size of the company’s community is relatively small compared to other competitors. Some concerns on the project raised by investors are not addressed on social platforms. This again fuels our team’s worry about Kript’s competence in user acquisition and marketing in general.
Marketing
Kript utilizes YouTube, Facebook, and Twitter as its main marketing channels. Nevertheless, it is recommended to expand its presence through establishing conversations on other major platforms such as Reddit and Steemit, especially in light of its rather weak community momentum.
Documentation
The documents introducing Kript are clear and sufficient. Various types of risks with specific regard to Kript’s business are disclosed. Nonetheless, Kript has not done a particular good job in spelling out its unique selling points.
Financials
Financial projections are provided in the white paper. However, the assumptions and key drivers behind the figures are not given. In addition, it is not clear why there is a sudden huge growing split in revenue between commission income and service income from 2019.
Reliability
Kript has a largely functioning mobile application available on Google App store with around 1000 to 5000 downloads. Kript has a long way to go to reach its target of 210,000 users.
Feasibility
Our team identifies two limitations to the feasibility of Kript - first, whether the crypto trading market would continue to grow as expected, in view of the increasing talks on cryptocurrency regulations; and second, whether Kript can deliver the functions and services it promises and acquire the first batch of expert investors.
@Kript
#cryptostandard #crypto #cryptocurrency #ditigalcurrency #cryptonews #ico #bitcoin #btc #ethereum #eth #ripple #xrp #blockchain #review #reviewpaper #whitepaper #ratings #professional #money #binance #fintech #newcoin #coinmarketcap #initialcoinoffering #icomarketing #coinmarket #coinmarketing