A CryptoStandard Score of 6.9 and a Stable outlook are assigned to Verasity (Pre-ICO starts on 01 May 2018)
While our team sees the appeal of a video sharing platform with more authentic view data and greater incentives for viewers, we also identify difficulties for Verasity to enter the video sharing market which has strong market leaders, including YouTube, DailyMotion, Facebook, and Vimeo.
Verasity is a video sharing platform designed to pivot the online video ecosystem by enabling a direct and transparent relationship between viewers, content creators and advertisers. With its Proof of View technology, it ensures every view of a video and advertisement is authentic, thus being able to reward creators for attractive content, and reward audience for opting in to watch an advertisement.
The analysis is based on our rigorous CryptoStandard Score model which is supported by over 80 parameters. The distribution of the score and the explanation are shown below:
Idea
Online videos have become the life of modern people, and as there is an increasing number of videos and advertisements, the idea to make video sharing more authentic and enabling direct value exchange between video creators and audience sounds promising. Yet, the ecosystem of Verasity may not be disruptive enough.
Competitiveness
The video sharing platform market is crowded with numerous competitors, with strong market leaders including YouTube, OpenLoad, DailyMotion, and Vimeo. While this means new entrants to the market are unlikely to pose great threats, it is also going to be extremely difficult for Verasity to differentiate itself from the competitors mentioned above.
ICO
Most details regarding the ICO are revealed in a separate token sale proposal. However, the portion (20%) of tokens allocated to the core team may be too much, and our team considers it beneficial for the company to have plans on getting listed on exchanges and disclose more details on its token buyback scheme.
Team
The core team consists of 12 team members and the company has 10 advisors, with people possessing serious business experience as well as startup experience. A large shortcoming, though, is that the team lacks blockchain experience in general, which may hamper the team’s development of the project.
Community
Verasity has gathered a huge community. There are over 26,000 members in
their Telegram group, and more than 98,000 followers on Facebook. The community’s feedback on the project is generally positive, with occasional concerns from investors that are addressed by administrators and founders.
Marketing
The Verasity team has presence in almost all social media platforms except for Steemit, and it has demonstrated high responsiveness to questions raised by community members. Its founder’s interview was also covered on The Investor, a business news website owned by the largest English daily in South Korea, The Korea Herald.
Documentation
Verasity’s white paper consists of all the information investors need to understand the idea and operation of the business model, as well as the development plan of the company. It is highly appreciated that Verasity also discloses the risks associated with investing in the project, allowing investors to make informed choices.
Financials
No past or projected financial data have been disclosed by the company.
Reliability
No working product nor prototype is available before the token sale starts. However, our team recognises the effort of founders in replying to questions through different communication channels, and the fact that the company was able to seek cooperation with two venture capital firms, North Block Capital and Black Green Capital.
Feasibility
The project may be faced with tough competition with strong competitors such as YouTube, especially when it may have an overly optimistic view on users’ interest in such a video sharing platform. On top of the hurdle for adopting cryptocurrencies, it would be equally challenging to motivate users to pay for content when quality content is readily available in competitors’ platform.
See their profile: https://cryptostandard.io/ico/verasity/
@Verasity
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