There's one theory that power investment companies are purposely crashing the entire market to fold Celsius. If this is true, then the market could dip to around $13k before recovering.
However, most analysts are saying we are currently at the bottom. So to be positive, I'll go with the "we are at the bottom" logic and hope for the best for market.
It's all to easy to see the worst in things and say it's going to tumble to $3k. Personally, I think that's very unlikely, but we do live in very unlikely times, but I will remain positive and look forward to the next bull run.
There is opportunity to step out side of the general market trend with some carefully positioned marketing strategies and capitalise on the current low value.