To talk about branding we must first define it and it is the process of creation, development and brand building. It is based on the definition of its objectives, goals and values of the company, until creating the identity of a brand before the client.
Source
For a company it is essential to have a brand and implement the strategies to carry out an outing and this is achieved by knowing, knowing what you want and how far you want to go, what you want to sell or offer to your customers.
To have a good branding you must be authentic, be transparent with your clients, show who you really are and what it offers, remember that now with social networks everything is exposed and saying something that is not real can bring consequences to your brand.
It is also important to be consistent and have consistency to maintain the presence in social networks, because with constancy you will build your brand, in addition to building trust for the way customers share your information.
Another element in which you must be careful is in the content you offer to your customers. This content must be relevant, of value to your customers, do it thinking about them, in which they want. In such a way that, when publishing valuable content, you don't have to publish in large quantities but instead give useful content to your clients in a publication.
Branding helps social networks a lot because with them they communicate with people who are in this way to know what they need and be at the forefront of the market.